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  • ·Loewe x On Fall 2023 Campaign by Thibaut Grevet
BrandLoewe x On
ProjectFall 2023 Ad Campaign
Model bending backward wearing a black jacket, textured maroon pants, and green sneakers against a pale background.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

man bending backwardman bendingdancer in motionblack jacketcropped jacketburgundy flared pantstextured denim jeansmaroon pantson running sneakersgreen sneakersrunning shoes

Description

Photographed by Thibaut Grevet for the Loewe x On Fall 2023 ad campaign, under the creative direction of Jonathan Anderson, this image highlights expressive motion and collaborative athletic style. A dancer bends backward in an extreme arch, suspended in dynamic motion against a pale, neutral studio wall accented by a subtle white baseboard. The styling features a black top paired with textured burgundy flared denim and olive green On sneakers engineered with signature cushioned soles.

Style

Horizontal, Commercial, Action, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Off-Black (40%)
Burgundy (40%)
Olive (20%)

Background

Set-dressed

Context

Advertising Campaign