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  • ·Loewe x On Fall 2023 Ad Campaign with Liu Hong
BrandLoewe x On
ProjectFall 2023 Ad Campaign
Liu Hong wearing a mustard yellow hoodie and shorts with dark sneakers while leaning against a curved wall on a staircase.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

liu hongmustard yellow hoodieyellow hoodiezip up hoodieyellow shortssweat shortsdark running shoesrunning shoesblack sneakers

Description

High-angle shot of athlete Liu Hong for the Loewe x On Fall 2023 ad campaign, photographed by Thibaut Grevet. The subject is seen from above, leaning back against a pale curved plaster wall while standing on a staircase with metal-edged treads. She wears a monochromatic mustard yellow zip-up hooded sweatshirt with matching casual shorts and dark athletic sneakers. The minimalist architectural composition combines warm ambient lighting, clean curving lines, and understated activewear styling.

Style

Horizontal, Commercial, Warm, Minimalist

Techniques

Soft Light

Industries

Sportswear

Color

Mustard (70%)
Off-Black (30%)

Context

Advertising Campaign