Brand
ProjectZatopek 10

On Zatopek 10 2023
Associated creatives
Tags
Description
This black and white image captures a high-speed motion-blurred running scene on a track, featuring runners mid-stride with distinct blurring conveying rapid movement. The composition is vertically oriented, set against a stadium background with tiered seating where figures stand in the distance. The lower portion of the frame features a dark panel displaying crisp white text reading Dream On. Shot for the On Zatopek 10 project by photographer Julian Schulz, the photograph utilizes long-exposure and analogue aesthetics to emphasize speed and athletic performance.
Style
Editorial, Vertical, Monochrome, Grainy
Techniques
Analogue / film, Long exposure
Industries
Sportswear
Color
Jet Black (60%)
Pure White (40%)
Background
Sports Venue
Context
Advertising Campaign, Editorial