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  • ·Loewe x On Fall 2023 Campaign by Thibaut Grevet
BrandLoewe x On
ProjectFall 2023 Ad Campaign
An East Asian woman wearing an oversized white shirt dress and black athletic sneakers stands on an architectural concrete ledge in hard sunlight.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

liu hongeast asian womanwhite shirt dressoversized shirt dressshirt dressblack running shoesblack sneakersathletic sneakers

Description

Liu Hong appears in the Loewe x On Fall 2023 advertising campaign photographed by Thibaut Grevet with creative direction by Jonathan Anderson. She stands within a sharp-edged architectural concrete alcove, styled in an oversized, pleated white button-down shirt dress and black On sneakers. The composition features strong, high-contrast natural daylight that casts graphic diagonal shadows across the textured concrete background.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Jet Black (30%)

Background

Concrete Texture

Context

Advertising Campaign