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  • ·Loewe x On Fall 2023 Campaign by Thibaut Grevet
BrandLoewe x On
ProjectFall 2023 Ad Campaign
Male model arching in a backbend wearing a black jacket, textured burgundy pants, and green running shoes against a pale wall.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

man in backbend poseman in backbendbackbend poseblack denim jacketblack jackettextured burgundy pantsburgundy pantsolive green running shoesgreen running shoesrunning sneakers

Description

A dynamic shot from the Loewe x On Fall 2023 advertising campaign photographed by Thibaut Grevet under the creative direction of Jonathan Anderson. The talent is captured in an extreme backbend arch pose against a minimal pale neutral wall with classic white baseboard trim and carpeting. He wears a dark denim jacket paired with textured burgundy wash trousers and olive green collaborative running sneakers. Clean, diffused studio lighting accentuates the sculptural bodily lines and technical footwear detailing.

Style

Horizontal, Commercial, Action, Clean, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Off-Black (50%)
Burgundy (30%)

Background

Set-dressed

Context

Advertising Campaign