Loewe x On Fall 2023 Ad Campaign 2023

Description

This editorial image from the Loewe x On Fall 2023 ad campaign, photographed by Thibaut Grevet with creative direction by Jonathan Anderson, features a model bending over a dark green street fire hydrant that streams water. The subject wears a black athletic top and distinctive chartreuse sneakers, set against a weathered neutral concrete wall and wet pavement. Long, wet brown hair hangs downward as water cascades onto the ground, creating a dynamic sense of motion and raw energy. The composition employs natural outdoor lighting and clean, unpolished street textures to establish an authentic atmosphere. The scene highlights athletic apparel and collaborative design within an urban environment.

Style

Editorial, Vertical, Clean, Raw

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign