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  • ·Loewe x On Fall 2023 Campaign by Thibaut Grevet
BrandLoewe x On
ProjectFall 2023 Ad Campaign
Shirtless man dynamically posing on tiptoe wearing black trousers and white sneakers against an off-white seamless background.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

black man dancingblack manman dancingshirtless manwhite sneakerswhite athletic shoesblack trousersblack pants

Description

A dynamic shot from the Loewe x On Fall 2023 advertising campaign photographed by Thibaut Grevet under the creative direction of Jonathan Anderson, with choreography by Ryan Chappell. A male talent poses shirtless in mid-movement on his tiptoes against a neutral off-white seamless studio backdrop. He wears dark tailored trousers with subtle graphic branding and clean white collaborative sneakers. Dramatic rim lighting outlines his muscular form in semi-silhouette, casting soft focal illumination on the footwear and floor.

Style

Horizontal, Commercial, Action, Minimalist, Graphic

Techniques

Low-key / chiaroscuro

Industries

Footwear

Color

Off-Black (70%)
Pure White (30%)

Background

White Seamless, Civic Building

Context

Advertising Campaign