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  • ·Loewe x On Fall 2023 Campaign by Thibaut Grevet
BrandLoewe x On
ProjectFall 2023 Ad Campaign
A male talent in a black jacket, textured brown trousers, and green running sneakers performs a backbend arch against a neutral wall.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

man in backbendman arching backmale dancerbackbend poseacrobatic poseblack jacketblack denim jacketbrown textured trousersbrown pantsolive green running sneakersgreen sneakersrunning shoes

Description

For the Loewe x On Fall 2023 advertising campaign photographed by Thibaut Grevet under the creative direction of Jonathan Anderson, a male talent performs a dynamic backbend arch. The subject wears a structured black jacket and textured maroon-brown denim trousers paired with olive green Cloudtilt sneakers. Choreographed by Ryan Chappell with set design by Ibby Njoya, the composition emphasizes athletic flexibility and sculptural fashion silhouette against a pale, minimalist studio backdrop.

Style

Horizontal, Commercial, Action, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Off-Black (50%)
Burgundy (40%)
Olive (10%)

Background

Set-dressed

Context

Advertising Campaign