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  • ·Loewe x On Fall 2023 Campaign by Thibaut Grevet
BrandLoewe x On
ProjectFall 2023 Ad Campaign
A dancer leaps mid-air in black embroidered trousers and lime green sneakers against a clean pale studio backdrop.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

dancer leaping mid-airdancer jumpingman leapingblack embroidered pantsembroidered trouserslime green sneakerslime running shoesyellow sneakers

Description

Shot by photographer Thibaut Grevet for the Loewe x On Fall 2023 ad campaign under the creative direction of Jonathan Anderson, this dynamic image captures a male figure suspended mid-air against a seamless neutral backdrop. The silhouetted subject is shirtless, wearing black trousers featuring white Loewe anagram detailing and vibrant lime-yellow running shoes. The lighting creates a high-contrast graphic silhouette highlighting the fluid, sculptural choreography directed by Ryan Chappell.

Style

Vertical, Commercial, Action, Graphic

Techniques

High-speed / freeze

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Lime (20%)

Background

White Seamless

Context

Advertising Campaign