Todd Davis, Set Designer, Los Angeles

Description

This vibrant image captures a set-designed arcade claw machine functioning as a display case for multiple pairs of chunky sneakers. The enclosure features a soft pink interior backdrop set within a golden-toned frame, flanked by turquoise curtain folds on either side. A mechanical claw hangs from a coiled black cord, grasping a vibrant blue sneaker in mid-air. Additional sneakers in shades of beige, black and red, white, and purple are arranged on various pink tiered platforms below. At the bottom of the structure, a control panel with a joystick and white button mimics an authentic arcade game setup. The composition is brightly lit with clean studio lighting, emphasizing the saturated colors and tactile textures of the footwear and set.

Style

Artistic, Vertical, playful, Saturated, Polished

Techniques

3D render / CGI

Industries

Footwear

Color

Background

Set-dressed

Context

Advertising Campaign