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BrandLoewe x On
ProjectFall 2023 Ad Campaign
Crossed legs in black embroidered jeans and neon lime green running shoes raised against a dark studio background.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

lime green running shoeslime green sneakersrunning shoesneon sneakersblack embroidered jeansblack denim pantsblack jeansembroidered jeans

Description

A dynamic commercial still from the Loewe x On Fall 2023 advertising campaign photographed by Thibaut Grevet and creative directed by Jonathan Anderson. The composition centers on a pair of legs raised and crossed in the air, framed against a dark, seamless studio backdrop. The subject wears dark wash black denim pants embroidered with white Loewe anagram emblems on the legs, paired with vibrant neon lime green Cloudtilt collaborative running shoes. Soft, controlled studio lighting highlights the textured knit uppers, speed laces, and distinct sculpted CloudTec sole units of the footwear.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Soft Light

Industries

Footwear

Color

Off-Black (60%)
Lime (40%)

Background

Black Seamless

Context

Advertising Campaign