Loewe x On Fall 2023 Ad Campaign 2023

Description

Shot by photographer Thibaut Grevet for the Loewe x On Fall 2023 advertising campaign under the creative direction of Jonathan Anderson, this vertical promotional image features a dynamic athletic pose. A shirtless Black male talent is captured in mid-motion against a minimalist off-white studio backdrop, illuminated with high-contrast rim lighting that silhouettes his upper body. He wears dark charcoal trousers with embroidered logo detailing and crisp white Loewe x On running sneakers with signature cushioned soles. Bold white LOEWE and On typographic logos frame the top and lower corners.

Style

Vertical, Commercial, Minimalist, Graphic

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

White Seamless, House

Context

Advertising Campaign