Logo
  • Home
  • ·Media
  • ·Loewe x On Fall 2023 Ad Campaign by Thibaut Grevet
BrandLoewe x On
ProjectFall 2023 Ad Campaign
Person lying on the floor with legs raised in the air wearing lime green sneakers and black embroidered jeans against a dark background

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

lime green sneakersgreen sneakerssneakersblack embroidered jeansblack jeansjeansperson lying downperson with legs raised

Description

This image from the Fall 2023 ad campaign for Loewe x On was photographed by Thibaut Grevet, featuring creative direction by Jonathan Anderson and set design by Ibby Njoya. The composition captures a person lying down with their legs elevated in the air, wearing lime green sneakers and dark denim jeans adorned with embroidered white branding details. The lighting creates a focused, studio atmosphere against a dark gradient backdrop. Typography at the top displays the Loewe brand name in a prominent serif typeface.

Style

Vertical, Commercial, Clean

Industries

Sportswear

Color

Lime (30%)
Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign