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  • ·Loewe x On Fall 2023 Campaign by Thibaut Grevet
BrandLoewe x On
ProjectFall 2023 Ad Campaign
A person arches backward in a full backbend pose wearing a black jacket, textured maroon pants, and green sneakers against a pale wall.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

man arching backwardman in backbendperson archingblack denim jacketblack jacketburgundy textured pantsmaroon pantsgreen running sneakersolive sneakers

Description

A talent performs an extreme dynamic backbend pose against a minimalist, warm off-white studio wall with neutral carpeting. Directed for the Loewe x On Fall 2023 advertising campaign by photographer Thibaut Grevet and creative director Jonathan Anderson, the composition emphasises fluid physical form and movement. The subject wears a dark black jacket with visible white contrast stitching, textured brownish-maroon straight-leg pants, and dark olive green running sneakers. Soft, diffused ambient lighting creates gentle gradations across the form and highlights the clean, sculptural lines of the pose.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Sportswear

Color

Jet Black (50%)
Burgundy (40%)
Olive (10%)

Context

Advertising Campaign