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BrandLoewe x On
ProjectFall 2023 Ad Campaign
Close-up of a person's foot wearing an olive green Loewe x On running sneaker and textured brown denim pants.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

olive green sneakergreen sneakersneakerrunning shoegreen running shoeloewe x on sneakertechnical footwearcuffed brown jeansbrown denim pantsbrown jeans

Description

A close-up advertising campaign image for the Loewe x On Fall 2023 collaboration, photographed by Thibaut Grevet. The shot focuses on an olive green technical running shoe worn on foot, featuring a sculpted hollow-pod CloudTec midsole and white brand insignia. The subject wears textured, acid-washed reddish-brown denim pants resting above the sneaker's sock-like ankle opening. Bold white branding typography frames the top and bottom against a minimalist studio background.

Style

Vertical, Commercial, Earthy, Clean

Techniques

Typography, Soft Light

Industries

Footwear

Color

Olive (50%)
Rust (30%)

Context

Advertising Campaign