Loewe x On Fall 2023 Ad Campaign 2023

Description

Captured by photographer Thibaut Grevet for the Loewe x On Fall 2023 advertising campaign under creative direction by Jonathan Anderson, this vertical promotional image showcases fluid movement and collaborative athletic apparel. A figure is suspended in a deep backward arch, extending their torso across the frame. The subject wears a dark black jacket paired with textured, mineral-washed dark burgundy flared jeans and olive green On sneakers. Clean white Loewe and On typography frames the top and bottom corners against a minimal pale interior set.

Style

Vertical, Commercial, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign