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·Fall 2023 Ad Campaign

A silhouetted man in mid-air wearing dark trousers and bright lime green sneakers against a minimalist neutral studio background.

Male model arching in a backbend wearing a black jacket, textured burgundy pants, and green running shoes against a pale wall.

Crossed legs in black embroidered jeans and neon lime green running shoes raised against a dark studio background.

Upside-down legs wearing black denim jeans with white embroidered logos and light green sneakers against a dark studio background.

Model lying upside down against a white background wearing a striped blue shirt, black pants, and yellow sneakers.

Shirtless male model in dynamic pose wearing black pants and white Loewe x On running sneakers against an off-white background.

Person lying on the floor with legs raised in the air wearing lime green sneakers and black embroidered jeans against a dark background

Model in black athletic wear and green sneakers leaning over a dark water pump on a street for Loewe x On Fall 2023 campaign.

Close-up of a person's foot wearing an olive green Loewe x On running sneaker and textured brown denim pants.

Man kneeling dynamically on a light floor in a dark jacket and patterned red trousers for Loewe x On

Model lying upside down wearing a blue striped shirt and lime green sneakers against a clean white background.

A person arches backward in a full backbend pose wearing a black jacket, textured maroon pants, and green sneakers against a pale wall.

Man wearing dark jacket and textured trousers leaning on the floor in a studio

Person arched backward in a dynamic movement wearing flared burgundy denim and green On sneakers against a pale wall.

Person lying back with blue athletic shoes and dark leather trousers raised against a dark structure

Model reclining on a white background wearing a blue striped shirt, black track pants, and lime green running sneakers.

A male talent in a black jacket, textured brown trousers, and green running sneakers performs a backbend arch against a neutral wall.

Model bending backward wearing a black jacket, textured maroon pants, and green sneakers against a pale background.

Dynamic dancer bending backward wearing a dark jacket, textured burgundy flared jeans, and green On sneakers against a neutral wall.

Loewe, On Fall 2023 Ad Campaign 2023

About

The Loewe x On Fall 2023 campaign is a masterclass in editorial minimalism, seamlessly bridging the gap between high-fashion luxury and performance sportswear. Under the creative direction of Jonathan Anderson, the collaboration leans into a hyper-focused visual language that prioritizes dynamic movement and architectural precision. Photographer Thibaut Grevet captures a diverse ensemble of talent, including Yonghon Huh, Roy Kaneza, and Amna Al Qubaisi, in a series of striking poses that range from gravity-defying leaps to contemplative, sculptural stillness. The aesthetic relies on the calculated tension between high-contrast studio strobe lighting and softer natural light, emphasizing the technical construction of the vibrant lime and olive-toned performance sneakers. Set designer Ibby Njoya crafts a stark, neutral environment that allows the footwear and Loewe’s signature branding to occupy center stage, while grooming by Karim Belghiran and Erin Green keeps the focus sharp and polished. Whether through the live-action technique of a hydration-focused urban sequence or the clean, graphic framing of a studio silhouette, the campaign communicates a refined synergy. By stripping away excess, the imagery highlights the meticulous interplay of textured denim, structured apparel, and the technicalSOLE design inherent to this cross-industry partnership, delivering a sophisticated narrative that celebrates both athletic agility and contemporary fashion sensibility.