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  • ·Loewe x On Fall 2023 Ad Campaign by Thibaut Grevet
BrandLoewe x On
ProjectFall 2023 Ad Campaign
Shirtless male dancer leaping horizontally in mid-air wearing black Loewe sweatpants and lime green sneakers against a beige background.

Loewe x On Fall 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Thibaut Grevet
Thibaut GrevetPhotographer
Yonghon Huh
Yonghon HuhTalent
Roy Kaneza
Roy KanezaTalent
Hortense de Gromard
Hortense de GromardTalent
Cindy Dos Reis
Cindy Dos ReisTalent
Stefan Crainic
Stefan CrainicTalent
Amna Al Qubaisi
Amna Al QubaisiTalent
and Liu Hong
and Liu HongTalent
Ryan Chappell
Ryan ChappellChoreographer
Karim Belghiran
Karim BelghiranHair
Erin Green
Erin GreenMakeup
Ibby Njoya
Ibby NjoyaSet Designer

Tags

dancer leaping mid airman leaping mid airman floating mid airblack man jumpingblack sweatpantsloewe sweatpantslime green sneakersgreen running shoesathletic sneakers

Description

A dynamic capture from the Loewe x On Fall 2023 ad campaign photographed by Thibaut Grevet and directed under Loewe Creative Director Jonathan Anderson. The composition frames a shirtless male talent suspended horizontally mid-air against a minimalist, pale neutral backdrop. He wears black track pants detailed with the white Loewe anagram logo on the upper leg, paired with chartreuse running sneakers. Dramatic lighting casts his torso in deep silhouette while illuminating his athletic form and footwear.

Style

Horizontal, Commercial, Action, Minimalist, Graphic

Techniques

High-speed / freeze

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Lime (20%)

Background

White Seamless, House

Context

Advertising Campaign