Brand
ProjectFall 2024 Ad Campaign

Zvelle Fall 2024 Ad Campaign 2024
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Description
This image from the Zvelle Fall 2024 ad campaign features model Pedro Idele photographed by Shervin Lainez with creative direction by Elle AyoubZadeh. The subject stands centrally under a dramatic overhead spotlight that creates strong contrast against the dark background. He wears a dark short-sleeved button-down shirt, left partially unbuttoned, paired with dark trousers and light-coloured slip-on shoes. The lighting casts a distinct triangular beam on the floor and highlights his pose in a moody studio setting.