Jean-Yves Lemoigne, Photographer, London

Description

This commercial campaign image by Jean-Yves Lemoigne captures a dynamic, suspended subject against a clean studio backdrop. A person is captured mid-air, angled across a crinkled metallic blue sheet that occupies the lower portion of the frame, accented by a thin orange ribbon. The subject wears athletic sneakers with distinctive blue and white patterning, purple socks, dark cargo pants with visible contrast stitching, and a vibrant blue athletic jersey with a swoosh logo. The lighting is bright and evenly diffused, highlighting the glossy textures of the metallic fabric and the sporty apparel. In the bottom right corner, the iconic white Nike swoosh logo is cleanly rendered against a pale green surface.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Natural light

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign