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Brand
Zara
ProjectSpring 2024 Men's Ad Campaign
Male model performing a handstand freeze in an architectural interior for Zara spring campaign

Zara Spring 2024 Men's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Will Sumrall
Will SumrallArt Director
Maurice Dusault
Maurice DusaultSenior Art Director
Annemarieke van Drimmelen
Annemarieke van DrimmelenPhotographer
Fabien Baron
Fabien BaronFilm Director
Toon Lobach
Toon LobachModel
Karl Templer
Karl TemplerStylist

Tags

male model handstandman doing handstandmale modelhandstand freezepale yellow shirtyellow shirtdark trouserstrousers

Description

This vertical campaign image for Zara features model Toon Lobach performing an inverted handstand freeze inside a minimal architectural space with muted plaster walls and stone flooring. The subject wears a pale yellow button-down shirt, dark trousers, and shoes, captured mid-action with a dynamic angular posture. Soft natural light falls from one side, casting subtle shadows across the textured interior background and highlighting the muscular control of the pose. The photography by Annemarieke van Drimmelen is styled by Karl Templer with art direction by Will Sumrall and Maurice Dusault under agency Baron & Baron.