Topgolf
Featured Topgolf projects
This week's top Topgolf projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Topgolf · Win Win
Topgolf’s 'Win Win' campaign focuses on the brand's blend of sports and social dining, showcasing the experience of visitors across its entertainment venues. The commercial captures high-energy moments at driving range bays alongside indoor lounge settings, highlighting the intersection of competitive play and casual group gatherings. Utilizing live-action technique and slow motion, the edit emphasizes a social atmosphere defined by saturated, warm ambient lighting. Visuals move through various group dynamics, from golf swings and high-fives to shared cocktails and brunch platters, reinforcing the venue as a space for shared leisure.
Topgolf · In Focus: Hurricane Harvey
In Focus: Hurricane Harvey is a documentary video produced for Topgolf that chronicles the impact of the storm on the Houston region and the brand’s local associates. The piece captures the reality of the disaster through a series of personal accounts and observations on the ground. The film utilises drone footage to document the scale of the damage, featuring aerial views of flooded neighborhoods and impacted infrastructure. With a serious and reflective tone, the edit employs a desaturated aesthetic to underscore the gravity of the recovery efforts following the crisis.
Topgolf · Everyone's Game Campaign
Topgolf introduces its 'Everyone's Game' campaign, a commercial video project set within the brand's signature entertainment facilities. The film focuses on the community spirit of the venue, capturing a diverse range of players as they engage with the driving range bays and recreational activities. Utilizing live-action technique and natural lighting, the creative highlights candid interactions between participants of various ages. The visual narrative emphasizes a clean, inclusive atmosphere, showcasing the approachable nature of the golf and gaming environment.
Topgolf · Magic of Golf
Topgolf captures the energy of the modern driving range in this commercial spot, "Magic of Golf." The project leans into a fast-paced aesthetic, showcasing the interaction between players and electronic scoring systems against the backdrop of open-air facilities. Produced by Riff Raff Films with agency support from Anomaly NY, the work utilizes live-action technique and clean visual composition to highlight the venue's architecture. Athletic movement is paired with energetic music and integrated typography, emphasizing the sports and gaming environment.
Topgolf · Magic of Golf
The 'Magic of Golf' campaign for Topgolf highlights the social and recreational atmosphere of their entertainment facilities. Produced by WORK USA and Riff Raff Films with creative support from Anomaly NY, the commercial captures the active, high-energy environment of the venue through a blend of live-action technique and integrated motion graphics. The edit leans into the kinetic energy of the sport, moving between wide shots of the bays and close-up action sequences. The project focuses on the interplay of gameplay and social interaction, maintaining a lively tempo throughout the commercial.
Topgolf · Summer Weekdays
Topgolf introduces their Summer Weekdays campaign, a spot that captures the energy of the entertainment venue during peak sunshine hours. Directed by the team at Ridley Scott Associates LA with creative direction from Anomaly LA, the commercial brings a playful narrative to the driving range. The creative approach features puppet anchors Chaz Mulligan and Birdie Baker reporting from a broadcast desk positioned above the action. The film leans into a clean, live-action technique, capturing patrons as they navigate the bays, dining, and gaming offerings. Post-production and VFX work by Mackcut integrate these elements into a warm, consistent visual environment.
Topgolf · Summer Free
Topgolf introduces their Summer Free campaign, a commercial project centering on the entertainment venue's seasonal promotion. The spot features a pair of puppet news anchors, Birdie Baker and Chaz Mulligan, reporting from a broadcast desk to highlight the accessible nature of the game play offer. The narrative alternates between the puppet news desk and live-action captures of families participating at outdoor hitting bays. The production, managed by Ridley Scott Associates LA with creative oversight from Anomaly LA, maintains a clean aesthetic and minimalist visual approach to focus on the weekday promotion. Post-production and VFX were handled by Mackcut.
Topgolf · You're Better Off At Topgolf 'What?'
Topgolf presents 'You're Better Off At Topgolf: What?', a commercial spot focused on the social atmosphere of their entertainment venues. The film leans into a live-action technique, juxtaposing the mood of typical indoor social spaces with the high-energy environment of a golf facility. Following a transition from dimly lit, desaturated interiors, the commercial highlights groups engaging with the game and table service. Agency Anomaly NY led the creative execution for this project, capturing dynamic interactions and the shift between ambient and evening lighting.
Topgolf · You're Better Off At Topgolf 'Family Dinner'
Topgolf moves the focus from conventional dining to active entertainment in its 'Family Dinner' campaign. The spot transitions from the tense, dimly lit atmosphere of a traditional restaurant struggling with a high bill to the lively, modern environment of a Topgolf facility. Developed by Anomaly NY, the project uses a live-action technique to contrast the frustration of traditional group outings with the recreational experience of the brand's venues. The execution leans into a cinematic visual language that emphasizes the shift from an indoor, stationary setting to the social, outdoor atmosphere of the golf bays.
Topgolf · You're Better Off At Topgolf 'Half Off Golf M-TH'
Topgolf positions its driving range as a modern alternative to traditional group outings in this campaign, contrasting the grit of standard bowling alleys with the high-energy environment of its venues. The spot leans into a humorous narrative, juxtaposing the frustration of worn rental gear and dimly lit lanes against a bright, social scene of food and play. Developed by Anomaly NY, the commercial employs live-action techniques to emphasize the warm, accessible atmosphere of the facility. The creative focuses on the shift in experience when opting for a destination built around dining and entertainment.
Topgolf · You're Better Off At Topgolf
Topgolf presents 'You're Better Off At Topgolf,' a commercial campaign that contrasts the fatigue of routine leisure activities with the energy of the brand's entertainment centers. The narrative traverses varied environments, including community pools and bowling alleys, capturing the transition from mundane entertainment experiences to the vibrant atmosphere found on-site. Developed by Anomaly NY, the project utilizes a live-action technique to document character interactions across diverse settings. The production balances natural daylight with indoor, moody lighting to distinguish between typical social outings and the featured entertainment experience.
Topgolf · You're Better Off At Topgolf 'Pool'
This commercial for Topgolf, titled Pool, juxtaposes the discomfort of a humid outdoor setting with the climate-controlled hospitality of the venue. The narrative transitions from a sluggish, heat-struck scene to an active social environment where patrons engage with the brand's food and golf offerings. Executed with a distinct 1980s aesthetic, the production utilizes a cinematic live-action technique to distinguish between the two environments. The project was developed by the agency and creative team at Anomaly NY, focusing on the venue's dining and entertainment experience.
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