Xbox
Xbox's cinematic gaming campaigns and hardware narratives across technology and video games
Featured Xbox projects
This week's top Xbox projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Xbox · Hard Times
Xbox presents 'Hard Times,' a documentary-style spot that shifts away from traditional gaming aesthetic to focus on intimate, character-driven portraiture. The film follows an elderly protagonist through a series of quiet, residential streetscapes, grounding the narrative in a grounded reality. Executed with an analogue / film aesthetic, the production utilizes natural light and a desaturated color palette to heighten the visual texture of the environment. GREATERGOOD handled the production, emphasizing a raw, observational approach that leans into documentary framing throughout the narrative.
Xbox · Dancing In The Dark
Xbox presents 'Dancing In The Dark,' a commercial campaign that follows a protagonist moving through diverse urban environments. The film highlights the integration of gaming into daily life, transitioning from the neon-soaked streets of a city at night to the stark, controlled lighting of corporate office spaces. Developed with creative direction from the team at Droga5, the project utilizes live-action technique to establish a cinematic, immersive atmosphere. Sound design and audio production for the spot were handled by Wave Studios NY, reinforcing the movement between exterior and interior settings.
Xbox · Xbox ft. Star Wars Jedi: Fallen Order
This cinematic advertising campaign for Xbox, developed in collaboration with Star Wars Jedi: Fallen Order, centers on a live-action narrative set against an industrial landscape. The spot follows a protagonist through an abandoned railway setting, emphasizing a shift in atmosphere through precise sound design and visual grading. Produced by Reset with creative direction from the team at McCann North America, the film incorporates VFX work from Industrial Light & Magic. Skywalker Sound managed the audio production, which supports the immersive, warm-toned aesthetic of the project.
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