Nike
Nothing Special to See Here
Brand
ProjectNothing Special to See Here
Date
Oct 2026
Description
Nike's 'Nothing Special to See Here' project, created by agency Wieden+Kennedy and directed by Elliott Power, centres on a direct-to-camera performance. The live-action film captures a young basketball player on the court, leaning into a cinematic aesthetic through intimate close-ups and natural lighting. Designed for the sports and gaming industry, this vertical piece utilises performance-focused storytelling. The project relies on a focused dialogue-driven approach to establish its narrative rhythm.
Style
Vertical, Cinematic
Industries
Football (American)
Color
Royal Blue
Off-White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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