TaylorMade
TaylorMade's dynamic sports campaigns and cinematic golf content across the industry
Featured TaylorMade projects
This week's top TaylorMade projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
TaylorMade · Game Changing Number
TaylorMade’s "Game Changing Number" campaign brings a technical focus to the professional golf landscape. Developed with agency Zambezi alongside production partners Splendors and GOOD-IDEA, the project centers on the intersection of athlete performance and precision equipment data. Shot on location, the film captures dynamic swings and club action through the use of slow motion and live-action techniques. The edit integrates bold graphic overlays to present performance analytics against the backdrop of natural light and outdoor course settings.
TaylorMade · Brand Identity
TaylorMade’s brand identity project, designed by Bielke&Yang, establishes a vibrant visual system centered on a bold palette of pink and deep blue. The execution spans digital and physical touchpoints, incorporating clean, minimalist packaging alongside dynamic motion graphics and mobile application UI design. The project leans into a playful aesthetic, featuring custom typography with organic fluid patterns and rounded letterforms. Across print and digital formats, the work maintains a high-contrast graphic style, utilizing natural light and clean studio compositions to emphasize the tactile quality of product packaging and the consistency of the brand’s digital interaction.
TaylorMade · Speed Police Steak Out
TaylorMade brings a lighthearted tone to the golf industry with the Speed Police Steak Out campaign. Directed and produced by All Of Us Here, the commercial spot features professional golfers Justin Rose, Dustin Johnson, Jason Day, and Sergio Garcia. The film utilizes a humorous narrative, depicting the athletes wearing caricature masks during a stakeout in a golf cart. The production balances live-action golf course sequences with deliberate prop work, leaning into a cinematic and polished visual aesthetic.
TaylorMade · Speed Police The Pullover
TaylorMade explores the intersection of performance and humor in this commercial campaign for 'Speed Police The Pullover.' The narrative follows two golfers navigating a course, where their equipment undergoes an unexpected inspection by a pair of miniature police officer puppets. Produced by All Of Us Here, the spot utilizes live-action technique to ground the whimsical, comedic narrative against a high-contrast outdoor backdrop. The polished execution highlights the interplay between the human subjects and the stylized puppets, maintaining a consistent tone across the duration of the film.
TaylorMade · Circle of Speed
TaylorMade’s Circle of Speed is a high-energy product video that brings an industrial focus to mechanical engineering. The project, produced by All Of Us Here, explores the intersection of precision machinery and high-speed motion through a series of intense, rhythmic sequences. The film utilizes a neon color palette and dramatic lighting to emphasize rotating gears and turbine blades. By integrating fast-paced editing and detailed VFX, the piece leans into a cinematic aesthetic that highlights the complexity of mechanical systems.
TaylorMade · Straight Distance
TaylorMade's Straight Distance commercial focuses on the technical precision and performance of the brand's golf equipment. The film moves through a series of tactical sequences that pair macro details of club heads and golf ball textures with broader shots of golfers on the course, highlighting the relationship between hardware and player focus. Developed by agency Zambezi with production from FIN Studios, the spot employs dynamic sports cinematography and natural light to maintain a clean, high-contrast aesthetic. By alternating between scorecard tracking, GPS data, and live-action play, the film frames the golf experience through the lens of accuracy and control.
TaylorMade · Ask The Expert
TaylorMade's 'Ask The Expert' campaign features professional golfer Rory McIlroy in an instructional sports content series. Shot on location at a golf course, the project captures the interaction between athletes as they discuss swing mechanics and training techniques. The film utilizes a documentary approach, prioritizing natural light and a clean, shallow depth-of-field aesthetic. Agency Zambezi led the creative direction, with production and post-production managed by PF100 and The Den Editorial.
TaylorMade · History Lesson
This TaylorMade commercial, titled 'History Lesson,' tracks the evolution of golf driver design over the past four decades. The film contrasts the craftsmanship of vintage wooden clubs with the precision engineering of modern carbon composite models, emphasizing material textures and industrial design. Produced by Zambezi, the project utilizes slow motion and high-speed cinematography to examine the development of clubhead geometry and metal finishes. The visuals move from macro product detail to live-action footage of a golfer on the course. Sound and music for the piece were provided by Mophonics.
TaylorMade · Ask The Expert
The Ask The Expert series from TaylorMade presents a candid look into golf equipment and player development. Captured on-location at an outdoor course, the content channels a documentary approach, featuring technical discussions on swings and training tips framed against natural terrain. Developed in collaboration with agency Zambezi, the project employs a clean, live-action technique. The production utilizes natural light and a shallow depth of field to maintain focus on the participants. Post-production and editing services were handled by The Den Editorial, with production support provided by PF100.
TaylorMade · A New Dawn
TaylorMade showcases performance and precision in this sports campaign, A New Dawn. The commercial centers on the athleticism of golfers on the fairway, utilising cinematic lighting and golden hour hues to frame the action. Produced by Splendors and GOOD-IDEA, with creative work by Zambezi, the film balances live-action footage with sleek motion graphics that track player statistics. The edit leans into slow motion sequences to highlight technical swing mechanics, anchored by an atmospheric sound design.
TaylorMade · TP5x
TaylorMade showcases the performance of its TP5x golf ball in this commercial spot, focusing on the equipment's integration into professional play. Captured on a sunlit course, the production emphasizes the technical interaction between club and ball through dynamic cinematography. Utilizing golden hour conditions and natural light, the live-action footage follows players across the greens. The project was developed by agency Zambezi, with production handled by Splendors and GOOD-IDEA.
TaylorMade · Seeing Is Believing
TaylorMade's 'Seeing Is Believing' campaign centers on the engineering of the Qi10 Max golf driver, focusing on the product's performance and stability. The commercial spot captures the technical precision of the golf club through close-up shots of impact and dynamic tracking footage across the course. Developed by agency Zambezi with production from FIN Studios, the film utilizes natural light to frame the equipment on the green. The execution leans into a clean, commercial aesthetic, highlighting the driver's forgiveness through split-screen comparisons and high-contrast live-action technique.
Explore other Golf brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.