Soccer
Soccer is the only sub-industry in Sports & Gaming with no brand identifiable anywhere in your current data, despite being the world's most-watched sport. On Visie, that craft would cover live match and campaign photography for soccer marques once added — clubs, leagues, and kit manufacturers were all checked and none currently appear.
This week's top Soccer projects
This week's top Soccer projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Palermo FC · Brand Identity
The brand identity overhaul for Palermo FC serves as a masterclass in modern sports branding, successfully bridging the gap between historic club heritage and contemporary graphic design. By leaning into a sophisticated visual language that prioritizes editorial minimalism and clean typography, the project elevates the team’s identity far beyond the pitch. The execution effectively balances high-energy live-action technique with a structured, corporate aesthetic, utilizing a distinct color palette—Rosa Palermo, Nero Notte, and Blu Mediterraneo—to honor the club’s deep-rooted connection to its home. The design strategy, helmed by the creative team at Alkemy, masterfully integrates archival research and raw fan culture with polished, high-contrast serif lettering. From stadium signage and ticketing systems to dynamic social collateral, the work channels a sense of local pride through layered collages and atmospheric cinematic imagery. Whether depicting the kinetic motion blur of players in their iconic pink kits or the rugged texture of weathered Sicilian stone, the identity is cohesive, tactile, and highly intentional. The project demonstrates how professional graphic design can transform raw, emotional sporting passion into a refined, recognizable brand system. By blending symmetrical 3D renders with candid documentary-style photography, the identity feels both timeless and aggressively modern, setting a new gold standard for professional football branding in an increasingly competitive global landscape.
Project Atlético Dallas · Brand Identity
The brand identity for Atlético Dallas serves as a masterclass in modern sports branding, bridging the gap between traditional heraldic legacy and contemporary visual language. Through a sophisticated synthesis of typography, motion graphics, and editorial photography, the project channels a gritty, atmospheric aesthetic that leans into the club's motto, Glory From Dust. The design framework, developed by Moniker and ModestWorks, elevates the brand beyond mere team imagery; it establishes a cohesive ecosystem where bespoke, gothic-inspired serif fonts and sharp vector crests—informed by the precision of heraldic artist Tom Meek—coexist with high-contrast cinematic cinematography. Captured through the lenses of photographers Max Kütz and Blair Getz Mezibov, the campaign utilizes a masterful interplay of low-key chiaroscuro lighting and raw, lifestyle-driven documentary footage to celebrate the tactile nature of football culture. From the intricate macro embroidery of the club crest to the fluid, responsive animation of custom typefaces, every asset reinforces a sense of community and professional rigor. The execution avoids the common pitfalls of derivative sports marketing, instead opting for a minimalist, high-contrast palette of charcoal, light blue, and stark white. By grounding the brand in both grand aerial landscapes and the intimate, visceral detail of the pitch, Atlético Dallas secures an identity that is at once timelessly authoritative and unmistakably urban.
Project CE Europa · Brand Identity
The brand identity for CE Europa, crafted with the strategic design expertise of Boc Studio, represents a sophisticated evolution in sports communication. Moving beyond traditional club branding, this project synthesizes a rich visual language that bridges the gap between heritage and modern digital engagement. The identity leverages a minimalist and professional design philosophy, heavily utilizing animation, typography, and live-action technique to breathe life into the club's iconic crest and colors. By integrating high-contrast graphic overlays and rhythmic halftone patterns, the studio creates a cohesive system that thrives both in the high-stakes environment of the stadium and across digital platforms. The narrative of the project is anchored by a deep navy, warm gold, and vibrant red color palette, which is applied with precision across motion assets, web-based UI tools, and dynamic promotional content. Throughout the collateral, the brand successfully leans into a lifestyle-focused documentary aesthetic, capturing the raw energy of fans and players while maintaining a clean, corporate edge. This fusion of action-oriented photography and structured motion design ensures that CE Europa resonates as a forward-thinking, energetic entity. Ultimately, the work serves as a comprehensive masterclass in institutional branding, where every pixel, from the embroidered textures on a jersey to the fluid transitions of a derby match announcement, is meticulously tuned to foster deep community connection and athletic pride.
Adobe · Hometeam
Adobe captures the visceral pulse of global fandom in its latest project, Hometeam, a vibrant exploration of the communal bond shared between supporters and their favorite clubs. Spanning the electric energy of a stadium field to the intimate, quiet moments of a backyard barbecue, the piece functions as a high-octane celebration of lifestyle culture within the music, media and entertainment industry. By shifting seamlessly between the grand spectacle of scoring a goal and the tactile environment of a merchandise store filled with blue and green jerseys, the brand successfully positions itself as the backbone of fan connection. The visual narrative utilizes cinematic live-action techniques to bridge these disparate settings, leaning heavily into high-contrast natural light and purposeful slow motion to elevate everyday scenes into something far more epic. The rhythm of the work is underscored by sharp, fast-paced editing, which provides a cohesive pulse to the montage. Much of the project's emotional resonance is achieved through the meticulous post-production and sound design work of William McVay, whose contribution ensures that every cheer and ambient sound feels authentic to the experience of the supporter. Rather than relying on simple product placement, this commercial leans into the raw, human spirit of the game, ultimately framing Adobe as the essential platform for documenting the collective heart of modern sports fandom.
Nike · The Footballverse
Nike dives deep into the intersection of technology and athletic ambition with The Footballverse, a high-octane commercial campaign that bridges the gap between grassroots passion and futuristic simulation. The project centers on a compelling narrative arc that cuts between the gritty, authentic reality of young soccer players mastering their craft on an urban court and a clandestine laboratory where scientists dissect performance data with surgical precision. This juxtaposition creates an energetic tension that defines the visual storytelling, grounded by a moody, cinematic aesthetic that leans heavily into high-contrast lighting and a sophisticated palette of vibrant blues set against deep, industrial neutrals. The live-action technique employed here manages to balance the raw energy of sports with a sleek, polished polish, suggesting a world where human potential is constantly calibrated by the digital realm. Post-production and VFX expertise from William McVay proves instrumental in stitching these disparate environments together, ensuring that the transition from the sun-drenched stadium proximity to the dimly lit tech-heavy lab feels seamless and intentional. Ultimately, the campaign functions as a love letter to the evolution of the game, highlighting how sports and gaming culture continue to converge in the modern era while keeping the human element at the very heart of the competitive narrative.
Nike · Mbappe - 80
Nike traces the career trajectory of Kylian Mbappe in this commercial film, charting his path from childhood prospect to global athlete. The narrative utilizes archival footage to juxtapose early memories of play with high-stakes professional matches. The production, handled by GREATERGOOD, employs a cinematic approach that balances vintage film effects with contemporary live-action techniques. By highlighting the progression from local grass pitches to international stadiums, the piece documents his development within the sporting landscape.
Adidas · Nightmare - All In Or Nothing
The Adidas campaign 'Nightmare - All In Or Nothing' delivers a high-octane sports narrative that bridges the gap between intense individual training and the scale of professional soccer. The project captures players in moments of focus across a variety of settings, moving between moody, desaturated interior environments and expansive outdoor pitches. Produced by GREATERGOOD, the spot relies on rapid editing and atmospheric camera movement to maintain its pace. The execution leans into a cinematic live-action technique, emphasising movement and contrast to define the intensity of the sporting experience.
Major League Soccer · Thanks World, We'll Take It From Here
Major League Soccer's latest campaign, 'Thanks World, We'll Take It From Here', captures the energy and scale of the professional soccer landscape. The video features Lionel Messi and professional players in a series of sequences that document the arrivals at packed stadiums, intense interactions on the turf, and match-day scenarios. Utilizing a live-action technique, the production highlights the vibrant atmosphere of the sport. The aesthetic is defined by cinematic wide stadium shots and sharp close-ups, with warm color grading and controlled slow motion emphasizing the technical movements of the athletes.
Kaiser Permanente · Whole Team Effort
Kaiser Permanente launches 'Whole Team Effort', a public awareness campaign that bridges the divide between professional sports and healthcare. Directed by Belen Longhi and developed by Droga5 New York, the project uses a mix of live-action and animation to visualize the intersection of athletic performance and medical support. The narrative follows professional soccer player Son Heung-min, transitioning from a sunlit soccer pitch into 3D animated sequences. By layering live-action technique with detailed stop-motion, the spot illustrates a collaboration between players and medical staff, maintaining a warm, cohesive aesthetic throughout the stadium setting.
Nike Football · Listen to Zlatan
Nike Football brings Zlatan Ibrahimovic to the centre of this campaign, featuring the athlete commanding a soundstage in a black suit and megaphone. Directed by Dan Streit, the project captures a series of exchanges with football players wearing various national team kits. The production, developed with creative agency Wieden+Kennedy and production house Somesuch, utilises a cinematic live-action technique. The set design relies on an indoor soundstage environment, blending high-contrast lighting with a minimalist grey backdrop to focus on the interaction between talent and camera.
Nike Football · Rip the Script
Nike Football’s 'Rip the Script' campaign highlights the intensity of the sport, focusing on Kylian Mbappé’s performance on a simulated stadium pitch. The production features a blend of cinematic match sequences and behind-the-scenes footage, showcasing the coordination required to capture professional-grade athletic action. Produced with Wieden+Kennedy Portland and Somesuch US, the film utilizes high-contrast lighting and slow motion to emphasize individual play-making. The project leans into a live-action technique that balances the atmosphere of a competitive environment with the technical precision of a high-end commercial production.
Adidas · Backyard Legends
Adidas brings together Bad Bunny and Lionel Messi in Backyard Legends, a short-form vertical film that highlights the spontaneity of street football. Directed by Mark Molloy, the project leans into documentary-style storytelling to capture athletic talent within an urban environment. With cinematography by Harry Wheeler, the production utilizes natural light and live-action techniques to maintain a candid, clean aesthetic. The film focuses on the kinetic energy of the game, framing the interplay between the two featured figures against the backdrop of an apartment-bound concrete pitch.
Explore other industries
Explore Visie's leading industries, projects, and the talented creatives representing them.
