NFL
NFL's high-impact broadcast campaigns, lifestyle collaborations and cinematic sports content
Featured NFL projects
This week's top NFL projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Oakley, NFL · Oakley HyperGrip
Oakley and the NFL push the boundaries of performance eyewear with their latest campaign for the HyperGrip collection, a project that seamlessly merges high-stakes athletic capability with a distinct, tech-forward aesthetic. By situating the product within a moody, laboratory-like environment, the creative team transforms a standard eyewear launch into a masterclass in futuristic visual storytelling. The campaign leverages a sleek, cinematic approach that places the athlete at the center of a precision-engineered ecosystem where robotic arms interact with the neon-accented frames. This industrial backdrop, characterized by dark walls and stark, circular overhead lighting, emphasizes the technical sophistication of the gear. The execution relies heavily on a sophisticated interplay between live-action technique and complex 3D render and CGI elements to bring the HyperGrip technology to life. With agency and creative work driven by Stept Studios, the campaign captures the kinetic energy of the athlete in motion, perfectly balanced against the static, cold precision of the VFX work provided by Lockt. The final result feels less like a traditional commercial and more like a glimpse into a high-tech future where fashion and function are inseparable, creating an immersive experience that highlights the advanced design language inherent to both the Oakley and NFL identities while showcasing the versatility of modern production workflows.
NFL · The Season Is Your Stage
In a departure from the high-stakes intensity typically associated with the gridiron, the latest project from the NFL, titled The Season Is Your Stage, effectively leans into the lighter side of professional athletics. By transforming the training ground into a collaborative performance space, this commercial production captures the infectious charisma of professional players as they meticulously choreograph their signature touchdown celebrations. The project, brought to life through the creative vision of the team at 72andSunny LA, utilizes a vibrant, live-action technique to document athletes shifting between various team pairings, trading their usual game-day ferocity for a display of pure, rhythmic energy. Set against the stark, minimalist backdrop of an indoor studio, the work emphasizes the playful intersection of sports and performance art. The sleek, modern industrial lighting illuminates the athletes as they execute high-energy poses and synchronized movements on artificial turf, grounding the spectacle in a raw, authentic lifestyle aesthetic. This campaign reads as a deliberate celebration of the personality driving the sport, stripping away the crowd noise to focus exclusively on the creative execution of the celebration itself. It is a refreshing look at how the league is embracing a more humorous, character-driven narrative to connect with its audience, proving that the most memorable moments of the season often happen when the clock is officially stopped.
NFL · More Than a Brother, a Dreammate
This NFL film project, 'More Than a Brother, a Dreammate,' chronicles the personal and professional connection between Tua and Taulia Tagovailoa. The narrative contrasts quiet, intimate indoor moments—featuring acoustic guitar and candid dialogue—with the high-stakes intensity of life on the field. The production, handled by GREATERGOOD, employs cinematic sports footage and grainy textures to frame their shared history. By alternating between slow-motion sequences and raw, live-action technique, the project highlights the support system inherent in professional football.
NFL · Launching a Shared Dream
This documentary feature, produced by GREATERGOOD for the NFL, highlights the perspectives of sports broadcasters Joy Taylor and Taylor Rooks. The film captures an intimate discussion between the two professionals regarding their experiences and challenges as women in the sports media landscape. Shot in a natural light-filled living room, the project employs a clean, live-action technique to facilitate the conversation. The production serves as a platform for these voices, exploring their career journeys within the broadcasting and entertainment industry.
NFL · 72andSunny
The NFL captures the collective energy of a local football team in this cinematic live-action project. Centered on a group of young athletes in a pre-game huddle, the narrative highlights the focus and camaraderie present on the field. Developed alongside creative agency 72andSunny LA, the film utilizes natural light to frame the interaction between players and their coach. The aesthetic leans into a warm color palette, emphasizing the authentic atmosphere of the athletic setting.
NFL · Kickoff 2022 "Metcalf"
The NFL Kickoff 2022 campaign features professional football player D.K. Metcalf, highlighting the intensity of the sport through a high-energy cinematic lens. The spot captures Metcalf in a dimly lit, atmospheric setting, emphasizing a moody and dramatic aesthetic. Technically driven by live-action cinematography and distinct low-key lighting, the project centers on athletic presence and crowd engagement. Music and sound design for the production were developed by Barking Owl.
NFL · Take The Stage - Deebo
The NFL "Take The Stage" campaign, developed by agency 72andSunny LA, highlights the physical rigor and high-stakes atmosphere of professional football. The film focuses on wide receiver Deebo Samuel, juxtaposing the intensity of personal training sessions with the electric energy of professional game play. Production by Moxie and editorial work by The Den Editorial utilise cinematic techniques to capture the transition from the gym to the stadium. Through the use of slow motion and dynamic lighting, the project frames the athletic experience within the broader context of the league's professional sports landscape.
NFL · The Ball
The NFL presents The Ball, a commercial project documenting a continuous pass of a football between diverse participants in various environments. The film moves from a suburban backyard to an office setting and a professional locker room, using a dynamic live-action technique to sustain the momentum of the object through different locations. Produced by Biscuit Filmworks, the project utilizes a mix of natural light and interior settings, capturing the sport in both casual and professional contexts. The imagery leans into golden hour lighting to tie the disparate scenes together into a single narrative flow.
NFL · Move the Game Forward
The NFL's 'Move the Game Forward' campaign brings together professional athleticism and contemporary off-field culture. Produced by Stept Studios, the spot creates a bridge between high-stakes sport and personal style, placing players in environments that range from traditional athletic fields to curated, polished interiors. The execution relies on live-action techniques to capture a high-energy rhythm. Through a blend of fast-paced editing and cinematic slow-motion sequences, the film highlights a transition between on-field performance and lifestyle fashion.
NFL · Super Bowl LIX Flag 50
The NFL marks the lead-up to Super Bowl LIX with 'Flag 50,' a commercial campaign that transports viewers to a vibrant 1980s high school setting. The project channels a retro cinematic aesthetic through a detailed, period-accurate portrayal of school life, featuring a diverse ensemble cast across a series of dynamic interactions. Produced by Film 47 with creative development from agency 72andSunny LA, the spot utilizes a live-action technique and natural corridor lighting. The cinematography centers on shallow depth of field to draw focus to the comedic and dramatic interplay between students and faculty in a locker-lined hallway.
NFL · Somebody | It Takes All of Us SB LIX
The NFL's Super Bowl LIX campaign, 'Somebody | It Takes All of Us,' leans into community-focused storytelling. The spot frames the breadth of the sport, moving between intimate locker room gatherings, neighborhood houses, and youth-led training grounds. Produced by Park Pictures US with creative direction from 72andSunny LA, the film utilizes a grounded, cinematic framing technique. The execution relies on a desaturated color palette and natural light to maintain an authentic, raw aesthetic throughout the live-action sequences.
NFL · Football Country 2024 (Original Music)
The NFL presents Football Country 2024, a sports campaign that captures the intensity and collective focus of the game. Featuring a cinematic live-action technique, the film shifts between intimate locker room sequences and expansive outdoor turf and coastal landscapes. Developed by 72andSunny LA, the project emphasizes team dynamics and athletic preparation. The visual narrative relies on dynamic framing and moody lighting to highlight the focus of players in their signature jerseys. The atmosphere is anchored by original music and sound design contributed by The Crystal Creative.
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