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Peloton: Let Yourself Run

Date

Sep 2026

Description

Peloton’s 'Let Yourself Run' commercial features Miley Cyrus in a cinematic, live-action spot directed by Erin Woods. The production channels a gritty, high-contrast atmosphere, utilizing natural and fluorescent lighting within a retro-styled gym setting. Developed by Peloton Brand Studio, the campaign centers on a performance-focused treadmill experience. The visual language leans into a clean, cinematic aesthetic to emphasize the kinetic movement of the artist, supported by cinematography from Ben Carey.

Style

Horizontal, Cinematic, Clean, Gritty

Industries

Fitness

Color
Jet Black
Background

Gym

Context

TVC / TV Commercial

Associated creatives

Peloton Brand Studio
Peloton Brand StudioAdvertising Agency
Megan Imbres
Megan ImbresChief Marketing Officer
Melissa Parker Hughes
Melissa Parker HughesGlobal Creative Officer
Erick Rodriguez
Erick RodriguezCreative Director
Erin Woods
Erin WoodsDirector
Angelo Mazzamuto
Angelo MazzamutoExecutive Producer
Connie Chweh
Connie ChwehCreative
Xander Opiyo
Xander OpiyoCreative
Funmi Adejobi
Funmi AdejobiCreative
Jilly Ko
Jilly KoCopywriter
Stacy Torres
Stacy TorresProducer
Christina Rust
Christina RustBusiness Affairs Director
Hillary Jordan
Hillary JordanManager
Bethany Vargas
Bethany VargasPhotographer
Division
DivisionProduction
Jacq Wilkinson
Jacq WilkinsonManaging Director
Smith
SmithExecutive Producer
Ben Carey
Ben CareyDirector of Photography
Saul Germaine
Saul GermaineProducer
Ashley Holloway
Ashley HollowayProduction Supervisor
Stephen Galloway
Stephen GallowayChoreographer
Caryn Mueller
Caryn MuellerChoreographer
Andy Davis
Andy DavisSupervisor
Ari Robbins
Ari RobbinsSteadicam
Bob Walter
Bob Walter1st AD
Arielle Zolezzi
Arielle Zolezzi2nd AD
Spencer Graves
Spencer GravesProduction Designer
Justin Ryan Brown
Justin Ryan BrownArt Director
Angelina Vitto
Angelina VittoCostume Designer
Zac Weisel
Zac WeiselPhotographer
Ruby Bell
Ruby BellPhotographer
Nick Tooman
Nick ToomanPhotographer
Jorge Solorzano
Jorge SolorzanoPhotographer
Modern Post
Modern Post
Andrew Illson
Andrew IllsonExecutive Producer
Morgan Escobar
Morgan EscobarProducer
Sofia Kerpan
Sofia KerpanEditor
Lauren Friedman
Lauren FriedmanEditor
Trevor Clifford
Trevor CliffordEditor
Juliana Fagan
Juliana FaganEditor
Robert Laird
Robert LairdEditor
Ryan Mills
Ryan MillsEditor
Uppercut
Uppercut
Nicholas Markus
Nicholas MarkusHead of Production
Tara Holmes
Tara HolmesExecutive Producer
Lisa Sadek
Lisa SadekExecutive Producer
Sarah Welty
Sarah WeltyEditor
Jake Jennewein
Jake JenneweinEditor
Daviana Angelo
Daviana AngeloEditor
Modern Post
Modern PostPost Production / VFX
Mike Defilipps
Mike DefilippsProducer
Mel Hudson
Mel HudsonHead of VFX
Jessica Rowley
Jessica RowleyVFX Producer
Anthony Agusta
Anthony AgustaFX Lead
Tony Rivas
Tony RivasFX Lead
Meggen Burdick
Meggen BurdickArtist
Christopher Memoli
Christopher MemoliArtist
Steve Koenig
Steve KoenigArtist
Matthew Tremaglio
Matthew TremaglioArtist
Molly Tomecek
Molly TomecekArtist
Celine G Cao
Celine G CaoArtist
Dan Gardiner
Dan GardinerArtist
Jadyn Murphy
Jadyn MurphyArtist
Kevin Su
Kevin SuArtist
Jungwon Park
Jungwon ParkArtist
Ethos Studio
Ethos StudioProduction Service
Nat Tereshchenko
Nat TereshchenkoProducer
Sasha Pace
Sasha PaceHead of Production
Eliana Carranza-Pitcher
Eliana Carranza-PitcherManaging Director
James Drew
James DrewFounder
Racket Club
Racket ClubMusic / Sound
Lauren Cascio
Lauren CascioExecutive Producer
John Bolen
John BolenSound Designer
John Bolen
John BolenSound Mix
Anthony Nguyen
Anthony NguyenSound Mix
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