Nike: I'll Call You Back
Brand
Date
Oct 2026
Description
Nike’s I’ll Call You Back presents a split-screen narrative set within the fitness and sports space, juxtaposing a runner’s domestic treadmill training with a colleague’s desk-bound routine. The project utilizes live-action technique to capture a synchronous dialogue between the two subjects, leaning into a clean, documentary-style aesthetic. The edit balances an intimate atmosphere with the energy of the sport, supported by a warm, natural lighting palette. The sound design, provided by Swell Sound, grounds the conversation as the subjects exchange experiences regarding their training habits.
Style
Documentary, Horizontal, Clean
Industries
Color
Burgundy
Context
Brand Film / Corporate Video
Associated creatives
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