Nike’s I’ll Call You Back presents a split-screen narrative set within the fitness and sports space, juxtaposing a runner’s domestic treadmill training with a colleague’s desk-bound routine. The project utilizes live-action technique to capture a synchronous dialogue between the two subjects, leaning into a clean, documentary-style aesthetic.
The edit balances an intimate atmosphere with the energy of the sport, supported by a warm, natural lighting palette. The sound design, provided by Swell Sound, grounds the conversation as the subjects exchange experiences regarding their training habits.
