Motorsport
Motorsport photography is shot from fixed positions chosen years in advance — live access during a race is one of the most safety-restricted environments in sports photography. On Visie, that craft spans live race and product photography for marques like NASCAR, typically shot with a panning technique that blurs the background to convey speed.
This week's top Motorsport projects
This week's top Motorsport projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nike · Apron 180
Nike dives deep into the intersection of personal identity and urban culture with Apron 180, a sportswear campaign that pushes the boundaries of traditional brand storytelling. Through a striking cinematic lens, the film follows a young protagonist in a vintage barbershop, where he encounters multiple iterations of himself in a clever exploration of self-reflection and confidence. The project leans into a bold streetwear aesthetic, utilizing a deliberate color palette of deep reds and stark, clean whites to anchor the visual narrative. This commercial work seamlessly transitions from the granular, human-centric detail of a barber chair to a surreal, moonlit landscape featuring raw, red terrain, successfully utilizing live-action technique to ground the high-concept visuals. Produced by Chaos, the project benefits from sophisticated post-production and VFX work by Space Cowboys Studio, which allows these disparate environments to coalesce into a cohesive, atmospheric whole. By focusing on the interplay between the mundane details of daily style and larger-than-life imagery, the project elevates the humble sneaker into a centerpiece of a much larger cultural conversation. The result is a lifestyle-driven narrative that feels both intimate and expansive, demonstrating how the right technical execution can transform a standard product showcase into a compelling piece of visual poetry that resonates within the modern fashion landscape.
INDYCAR · IR28 Reveal
INDYCAR enters a new era of performance with the IR28 Reveal, a masterclass in motorsport marketing that bridges the gap between raw engineering and high-octane spectacle. Executed with a sophisticated blend of cinematic live-action technique and precision 3D render and CGI elements, the campaign effectively dramatizes the aerodynamic evolution of the vehicle. Creative agency Caravan orchestrates a visual narrative that oscillates between the sterile, controlled environment of a studio and the kinetic intensity of a race track, allowing the viewer to appreciate both the mechanical artistry and the promise of blistering speed. The integration of red grid-line wireframe graphics provides a technical layer that contextualizes the car as a precision-engineered object, while the deliberate use of slow motion captures the dance of fluid dynamics during wind tunnel testing. With post-production and visual effects support from Brickyard and Color Refinery, the final result is a polished, high-impact commercial that leans into the technical sophistication of the sport. By juxtaposing close-up textural details like carbon fiber surfaces with expansive tracking shots, the piece succeeds in elevating the race car from a functional machine to an aspirational design icon, perfectly capturing the forward-thinking ethos of modern sports and gaming branding.
Toyota · Jade's Story - 30s
In a compelling thirty-second spot for Toyota, the brand masterfully captures the intersection of grit and glory within the high-octane world of motorsport. Rather than leaning on traditional commercial tropes, the narrative functions as a focused documentary-style profile of a dedicated female race car driver, meticulously charting her evolution from the quiet intensity of grueling gym training to the electric atmosphere of the winner's podium. The film effectively balances these private moments of preparation with the visceral adrenaline of dirt track racing, grounding the sponsorship in authentic human narrative rather than just hardware. Production house GREATERGOOD elevates the project through a sophisticated live-action technique, utilizing slow motion to emphasize the driver's unwavering focus behind the wheel, while the contrast between harsh daylight and the artificial glow of night racing creates a dynamic visual rhythm. This lifestyle-inflected storytelling moves beyond a mere product showcase, effectively positioning Toyota and Mobil 1 as vital components of a larger commitment to athletic excellence and perseverance. By blending the raw, tactile reality of trackside competition with polished cinematic craft, the piece succeeds in humanizing a major automotive brand, inviting viewers into a world where speed, resilience, and personal ambition collide in a powerful testament to the spirit of professional sports and modern competitive racing.
Reynolds · Chef Rizzo
Reynolds leans into the intersection of lifestyle and sports in this commercial feature, 'Chef Rizzo.' The spot highlights baseball player Anthony Rizzo, shifting from the intensity of the stadium to the domestic focus of the kitchen. Produced by GREATERGOOD, the live-action technique balances cinematic locker room sequences with personal moments. The narrative centers on the athlete’s interest in cooking, contrasted against the backdrop of his professional sports career.
Red Bull x Dodgers · SOTS
SOTS brings together Red Bull and the Dodgers for a high-energy look at skate culture near Dodger Stadium. The project captures skateboarders executing tricks across Los Angeles streets, set against a backdrop of stadium architecture and urban landmarks. Utilizing drone footage and live-action techniques, the video maintains a fast-paced rhythm. The aesthetic is defined by a warm color palette, emphasizing the sunny exterior environment of the sport and gaming-focused production.
The Quiet · The All American
The All American, a project by The Quiet, presents a stylized sequence of athletic imagery that centers on the visual heritage of American sports. Through a series of vignettes featuring football players in vintage-inspired gear, the work channels a distinct aesthetic language. Produced by GREATERGOOD, the piece relies on low-key lighting and archival footage to establish its tone. By integrating overlapping visual elements, the project leans into a gritty and nostalgic sports narrative, utilizing analogue film techniques to frame its cinematic approach.
Toyota · Jade's Story | LV Story
Toyota’s latest motorsport project, Jade's Story, focuses on the precision and intensity of professional racing. The film captures the internal perspective of a driver on the track, blending intimate close-ups with dynamic motion to frame the sport's high-stakes environment. Produced by GREATERGOOD, the piece utilizes cinematic live-action techniques to emphasize focus and preparation. The narrative leans into the fast-paced nature of dirt track racing through a clean, action-oriented lens.
PATRÓN® Tequila · Patrón Tequila x Checo Pérez
Patrón Tequila presents a brand film commercial featuring Formula 1 driver Checo Pérez. The project explores the intersection of high-performance motorsport and traditional craftsmanship, pairing candid interview segments with high-speed racing sequences. The film transitions between black-and-white interview portraits and vibrant, live-action footage of the track. Throughout the narrative, the edit incorporates graphic overlays and imagery detailing Patrón’s bottle production in Mexico. Production duties were handled by REVERSE.
Brembo · Celebrating 50 Years
Brembo marks its half-century milestone with this dynamic brand film, Celebrating 50 Years. The production focuses on the brand's heritage within high-performance automotive engineering, transitioning through high-speed race track sequences and detailed macro shots of advanced braking systems. The film utilizes cinematic industrial settings and dark colour grading to frame the manufacturing process. With post-production and sound design provided by Lockt, the work leans into a moody, high-energy atmosphere that emphasises the precision of automotive components.
Gatorade · Chief hydration officer 9x16
Gatorade’s 'Chief Hydration Officer' project serves as a high-energy commercial within the motorsport and sports gaming space. The spot follows a subject transitioning from a sharp, casual look into race-ready attire, incorporating recognizable Formula 1 branding throughout the narrative. The execution relies on dynamic cuts and natural light to maintain a fast-paced aesthetic suitable for vertical formats. Production and post-production were handled by CHISEL, with sound and music provided by Production Station.
FIM World Supercross Championship · Brand Identity
The FIM World Supercross Championship brand identity project, designed by ZAG, establishes a cohesive visual language across broadcast, environmental, and digital platforms. The system centers on bold, geometric typography and a vibrant yellow color palette, grounding the racing championship in a high-contrast graphic aesthetic. The execution integrates dynamic motion graphics, including fast-paced countdowns and animated alphanumeric sequences, with static environmental applications like stadium-scale banners and large-format exterior murals. The project extends into digital media through UI illustrations for mobile applications and structured broadcast infographics for race leaderboards and athlete profiles. By blending clean motion graphics with lifestyle-focused photography and action-oriented imagery, the identity maintains a consistent look across branded merchandise, digital interfaces, and live event collateral.
Red Bull · Bringing Formula 1 BACK to South Africa!
Red Bull presents a high-octane spectacle with this cinematic campaign, which sees a Formula 1 racing car transported across the Johannesburg skyline via helicopter. The film captures the urban landscape at golden hour, utilizing live-action technique and drone footage to track the vessel’s passage above the city. Produced by Iconic Agency and Patriot, the project leans into a dramatic aesthetic as residents and onlookers react to the scene unfolding overhead. The production team is supported by VFX contributions from Patriot, 2+3 Post Productions, and Refinery, with original sound design provided by The Work Room.
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