The Hoka campaign titled One Day I Started to See Birds follows a young woman as she navigates an urban landscape, transitioning from a convenience store setting to the city streets. The project leans into an atmospheric narrative, utilizing live-action techniques to emphasize the subject's movement and her choice of footwear.
Produced by Object & Animal with production service from Xiadani Castanos, the commercial features a distinct cinematic aesthetic. The visuals are defined by cool color grading and quick pacing, focusing on character interactions and close-ups of the product in motion, with post-production and visual effects provided by ETHOS and editing by Church Edit.
