One Day I Started to See Birds
Date
Sep 2026
Description
Hoka’s film campaign, "One Day I Started to See Birds," tracks a protagonist as she moves through a shifting urban landscape, from the fluorescent aisles of a convenience store to the open city streets. The narrative-driven piece focuses on the intersection of movement and environment, highlighting footwear through a series of rhythmic transitions and deliberate framing. The project employs a cinematic approach, utilizing cool color grading and quick pacing to build an atmospheric aesthetic. Production was led by Object & Animal and ETHOS, with additional service provided by Xiadani Castanos and editing by Church Edit.
Style
Horizontal, Cinematic, Cool
Industries
Outdoor & Adventure Sports
Color
Pure White
Jet Black
Forest Green
Background
Retail Store
Context
TVC / TV Commercial
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