Nintendo
Nintendo's cinematic video game campaigns, hardware spots and cross-platform collaborations
Featured Nintendo projects
This week's top Nintendo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nintendo · Now You’re Playing Together
Nintendo’s campaign, Now You’re Playing Together, focuses on the tactile and atmospheric experience of setting up their latest console hardware. The commercial captures a transition into immersive gameplay through a focus on hardware design and user interface interactions within a domestic space. The production utilizes low-key lighting and soft shadows to establish a cinematic aesthetic. The soundscape and musical direction for this spot were handled by Marmoset, further framing the console as the central element of the interactive experience.
Nintendo · School's Out
Nintendo’s School’s Out campaign for the video games sector captures the transition from structured classroom environments to recreational freedom. The live-action project utilizes a documentary-style approach, focusing on observational moments through clean, natural light to depict a shift in student atmosphere. Developed by agency Leo Burnett Chicago, the film transitions from bustling city exteriors into a detailed school setting. The production team, including IDENTITY, maintains a grounded aesthetic, utilizing nostalgic framing to define the narrative shift.
Explore other Video Games brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
