Golf
Golf is the one major sport where a camera's shutter sound is treated as a competitive disruption — photographers generally can't fire a shot during a player's backswing at all. On Visie, that craft spans live tournament and product photography for marques like Topgolf, TaylorMade, and Callaway Golf, often shot on silent electronic shutters for exactly this reason.
This week's top Golf projects
This week's top Golf projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
lululemon · Rest Day with Lewis Hamilton
Lululemon leans into the intersection of high-performance athleticism and relaxed downtime with its latest campaign, Rest Day with Lewis Hamilton. This lifestyle-focused project pivots away from the intensity of the track, instead capturing a candid, cinematic day on the golf course with Formula 1 champion Lewis Hamilton and professional golfer Min Woo Lee. By highlighting the pair in a natural, sunlit environment, the brand successfully positions its apparel as a versatile essential that transcends the gym. The production employs a sophisticated documentary style, utilizing smooth camera work and live-action technique to emphasize the organic synergy between the two athletes as they navigate the fairways. The visual language favors natural light, which serves to accentuate the technical fabric textures of the activewear against the rich, verdant backdrop of the course. Rather than focusing on performance metrics, the project prioritizes authentic human interaction, creating an approachable narrative that mirrors the sportswear industry’s ongoing shift toward everyday utility and style. The result is a refined look at how elite competitors unwind, framed through high-quality aesthetics that feel both aspirational and deeply grounded in reality. Through this collaboration, Lululemon reinforces its market authority by placing its gear at the center of a premium, leisure-oriented lifestyle that resonates far beyond professional sport, proving that comfort and sophisticated fashion remain perfectly synonymous in contemporary brand storytelling.
Maxfli · Ben's Story
Maxfli explores the professional journey of golfer Ben Griffin in this cinematic golf campaign. The spot follows Griffin across the course, highlighting moments of focus and technical precision on the green. Produced with agency support from Arnold Worldwide, the project leans into a live-action technique to document the athlete's swing and putting process. Post-production and VFX were managed by Brickyard to refine the visual narrative of the campaign.
Manors Golf · The Club Collection
The Club Collection is a film project for Manors Golf, directed by Doug Guillot. The work is set within a traditional wood-paneled boardroom, utilizing cinematic framing to establish a formal, corporate atmosphere. The piece employs low-key lighting and clean, live-action techniques to emphasize sharp interior details and controlled shadows. Throughout the sequence, the narrative focuses on a boardroom meeting that highlights the brand's apparel line.
Beats, Nike · LeBron James & Tom Kim: Block Out the Noise
Beats and Nike partner for this sports and gaming campaign featuring LeBron James and Tom Kim. The film captures a moment of camaraderie on the golf course as the two athletes share insights, utilising a cinematic narrative style to frame the interaction. The production relies on natural light and outdoor scenery, creating a polished look that focuses on the rapport between the two professional athletes. Agency creative production by MIRIMAR.
Taylormade Golf · Finding Fast | The TaylorMade Driver Story | Teaser
Finding Fast: The TaylorMade Driver Story acts as a deep dive into the engineering and product development process behind TaylorMade golf equipment. The teaser documentary project highlights the technical precision of club fitting and athlete testing within high-end facilities. The edit channels a cinematic tone, utilizing dynamic camera movements and natural light to frame the action. The narrative leans into the pursuit of speed, documenting the intersection of professional play and sports technology across various golf course landscapes.
lululemon · Frances Tiafoe
This lululemon campaign, produced in collaboration with Vanity Fair and Field Unit, profiles professional tennis player Frances Tiafoe during his rigorous training sessions. The film captures the mechanics of his movement and dedication through a high-contrast lens. Leaning into a cinematic aesthetic, the piece utilizes low-key lighting and desaturated tones to frame the intensity of early-morning court sessions. The result is a grounded study of athletic performance and preparation, presented in a live-action format.
Beats · Move How You Want - Naomi Osaka
Beats captures professional tennis player Naomi Osaka in this commercial spot for the 'Move How You Want' campaign. The piece leans into a clean, documentary-inspired aesthetic as Osaka prepares for athletic movement. Produced by Translation, the film prioritizes natural light to frame the subject across outdoor environments. The cinematography shifts from quiet, observational preparation to a dynamic, high-energy sequence that highlights both the product and the athlete's movement.
Callaway Golf · Structural Shift
Callaway Golf presents 'Structural Shift,' a commercial campaign that highlights the convergence of high-end sports performance and computational design. The project explores the internal engineering of golf equipment through a fusion of live-action sports cinematography and intricate 3D render / CGI visuals. The narrative alternates between a golfer on a course and glowing, data-driven wireframe animations of club head architecture. Developed by Taco Truck Creative with production and VFX support from Fellow LA, the campaign utilizes cinematic lighting and lens flare effects to emphasize the precision of the featured technology.
Under Armour · Spieth One
Under Armour spotlights the Spieth One collection in this campaign featuring professional golfer Jordan Spieth. The film navigates the technical precision of the footwear through close-ups of product details and tactical, handwritten notes overlaid on course analysis. Produced by Fellow LA, the production utilizes live-action technique and cinematic pacing to document the athlete on the fairway. The sequence balances motion with intentional slow motion, set against the backdrop of an overcast day on the course.
Callaway Golf · Demand
Callaway Golf presents 'Demand', a commercial spot captured in high-contrast monochrome that focuses on the precision of the professional game. The work leans into a deliberate, rhythmic pace to highlight the technical mechanics of the golf swing and the focused environment of the green. Produced with Fellow LA, the spot utilizes live-action technique and dramatic framing to isolate equipment and athletic performance. The creative direction from Taco Truck Creative emphasises texture and shadow, distilling the intensity of the sport through a sharp, action-oriented lens.
Callaway Golf · Only One
Callaway Golf presents 'Only One,' a cinematic commercial spotlighting the brand's high-tech equipment through a lens of focused athletic performance. The film captures professional golfer Phil Mickelson in a stark, nocturnal setting, bridging the gap between precision engineering and professional sport. The production utilizes low-key lighting and atmospheric blue haze to heighten the intensity of the club design and the deliberate mechanics of the swing. Developed by Taco Truck Creative, the project highlights the technical aspects of golf gear through deliberate, moody imagery and live-action technique.
AT&T · Epic Bad Golf Day
AT&T presents 'Epic Bad Golf Day,' a comedic commercial campaign following actor Ben Stiller as he navigates a series of increasingly chaotic rounds of golf. The production moves across diverse environments, from manicured greens and rural farmland to asphalt parking lots and railway tracks, highlighting the unpredictable trajectory of each shot. Crafted by the team at BBDO New York, the film utilizes a polished live-action technique to capture the physical comedy of the performance. Through dynamic camera angles and vibrant color grading, the narrative leans into the friction of the sport, underscored by sound design and music from south.
Explore other industries
Explore Visie's leading industries, projects, and the talented creatives representing them.
