Adidas: Endtroduction
Brand
Date
Sep 2026
Description
In the Endtroduction commercial, Adidas explores the crossover between professional athletics and pop culture. Featuring athlete Anthony Edwards, the project leans into late-night television aesthetics to frame a high-energy stage performance. The spot was directed by Onda, with cinematography by Iain Trimble. Creative direction was led by Alfonso Ruiz and Zack Browne, capturing Edwards against a signature warm orange backdrop and stylized skyline. The production utilizes live-action techniques to integrate athletic branding with entertainment-focused visuals.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Pure White
Background
Set-dressed
Context
Advertising Campaign, TVC / TV Commercial
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