Outdoor & Adventure Sports
Outdoor & Adventure Sports photography is increasingly shot from the athlete's own body — helmet- and chest-mounted cameras capturing a first-person point of view rather than a third-person shot. On Visie, that craft spans action and POV photography for marques like REI, often blended with drone and third-person footage in the same edit.
This week's top Outdoor & Adventure Sports projects
This week's top Outdoor & Adventure Sports projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hoka · One Day I Started to See Birds
The Hoka campaign titled One Day I Started to See Birds follows a young woman as she navigates an urban landscape, transitioning from a convenience store setting to the city streets. The project leans into an atmospheric narrative, utilizing live-action techniques to emphasize the subject's movement and her choice of footwear. Produced by Object & Animal with production service from Xiadani Castanos, the commercial features a distinct cinematic aesthetic. The visuals are defined by cool color grading and quick pacing, focusing on character interactions and close-ups of the product in motion, with post-production and visual effects provided by ETHOS and editing by Church Edit.
Northface · Sufferfest - Global Trailer
In a display of pure endurance and unwavering spirit, the Northface Sufferfest global trailer serves as a visceral testament to the extreme demands of ultra-trail running. Captured against the unforgiving backdrop of the Hoka UTMB Mont-Blanc, this sportswear campaign transcends traditional marketing by leaning into a gritty, documentary-style narrative that honors the athlete’s journey. Through a series of rapid, rhythmic cuts, the film contrasts the lonely, jagged beauty of high-altitude mountain paths with the raw exhaustion found within base camp tents, grounding the lofty spectacle of the race in deeply human stakes. The production utilizes cinematic live-action techniques, relying on natural light to highlight the texture of rugged terrain while employing desaturated color grading to amplify the intensity of the landscape. Every frame feels deliberate, balancing wide-angle views of the mountain town with intimate, slowed-motion close-ups of racers in their most vulnerable, focused moments. With production and meticulous post-production handled by Think Less, the project successfully captures the interplay between physical agony and mental fortitude, framed by an editorial lens that treats the competition not just as a sporting event, but as a grueling human trial. By stripping away commercial polish in favor of an raw aesthetic, the film elevates the brand’s identity, perfectly mirroring the relentless grit of the trail running community it seeks to celebrate and inspire.
Nike · Alysa Liu - Win (Supervision, Sound, & Mix)
Movement serves as the primary language in this compelling sportswear campaign for Nike, which captures the precision and artistry of professional figure skater Alysa Liu. Eschewing the conventional polish of commercial sports photography, the project adopts an experimental, tactile approach to storytelling. By utilizing a distinct live-action technique where a hand holds physical photographic stills of the athlete directly within the frame, the montage creates a visceral dialogue between the static image and the fluid, slow-motion reality of the ice rink. This juxtaposition, layered against textures of scratched ice and industrial walls, transforms the skating footage into a rhythmic study of form and physics. The editing is purposefully rapid, pushing the narrative into a cinematic space that feels both raw and intimately constructed. Sound design and audio engineering provided by The Crystal Creative anchor these visual flourishes, weaving a sonic landscape that matches the athlete’s sharp, decisive movements. By grounding the high-performance nature of Alysa Liu's training within this lifestyle-oriented aesthetic, the piece succeeds in humanizing the intensity of professional skating. The result is a bold departure from traditional athletic marketing, leaning instead into a fragmented, multi-layered perspective that invites the viewer to experience the sport through a sophisticated, lens-focused craft that highlights both the strength of the performer and the versatility of the Nike brand.
Fi · Unleash the Wild
Fi presents 'Unleash the Wild,' a dynamic commercial capturing the essence of outdoor exploration through the lens of a German Shepherd traversing mountainous terrain. The project leans into a cinematic aesthetic, utilizing a blend of drone footage and slow-motion sequences to document the connection between the animal and its environment. Developed by agency lead Simon Dolsten, the campaign emphasizes the capabilities of GPS-enabled tracking technology in remote wilderness settings. The narrative integrates satellite graphics and trail overlays, maintaining a grounded feel through natural lighting and live-action technique to highlight adventure-ready gear.
Red Bull · Trust Your Energy
Red Bull's "Trust Your Energy" campaign captures the intersection of physical performance and high-stakes focus. Produced by Surreal Hotel Arts, the project spans diverse environments, from rugged coastal landscapes and boxing gyms to neon-infused gaming arenas and the interiors of transport cabs. The film utilizes a fast-paced, montage-driven edit to connect athletes, surfers, and competitors. Defined by moody, low-key lighting and cinematic camera work, the piece leans into a chiaroscuro aesthetic to emphasize intensity and resilience across its various featured disciplines.
Oakley · x Axiom Space (Teaser) :30
Oakley channels high-performance engineering in this collaborative teaser for Axiom Space, spotlighting the intersection of precision optics and space exploration. The 30-second spot balances gritty lunar terrain with futuristic hud graphics to ground the gear in a high-stakes, off-world environment. Technically driven by intense pacing and live-action technique, the film utilizes extensive VFX and cinematic lighting to build its sci-fi aesthetic. Lockt managed the post-production, weaving in lens flares and expansive cosmic vistas to maintain a high-impact narrative for the outdoor and adventure sports brand.
Adidas · MIKAELA SHIFFRIN by her mom Eileen
Adidas highlights the story of alpine skier Mikaela Shiffrin through a documentary-style campaign that blends archival family footage with modern training and racing sequences. The narrative is driven by reflection, as Shiffrin’s mother, Eileen, discusses the experience of coaching and supporting a world-class athlete through the demands of her career. Crafted with creative direction by The Midnight Club, the piece utilises a mix of drone footage and cinematic live-action technique to contrast high-speed mountain vistas with intimate, domestic moments. Sound and music production were provided by One Thousand Birds, with additional post-production and VFX from HYPE and Leap Year Post.
Nike · ACG
This campaign for Nike ACG, titled Lost Planet, explores the tension between domestic comforts and the rigor of outdoor exploration. Using a cinematic, surreal approach, the narrative juxtaposes the vastness of space against the realities of extreme environments through voiceover and high-contrast visual framing. The project was developed by agency partner Wieden+Kennedy Portland, with production handled by magna studios. Post-production and VFX were completed by Lost Planet, Selected Works, and Rare Medium TV, while the atmospheric soundscape and music were crafted by Mr. Pape and Field Day.
Project Wilson Padel · Brand Identity
Wilson Padel establishes its brand identity through a series of high-contrast visuals that bridge the gap between technical sports equipment and minimalist design. Developed by Codea Studio, the project utilizes a monochromatic palette punctuated by sharp red accents to emphasize the kinetic energy of the sport. The imagery captures athletes in dynamic action, from mid-air swings to focused court stances, framed within clean studio settings. Technically, the work leans into low-key lighting and chiaroscuro effects to highlight the textures of apparel and the structural design of padel rackets. The brand identity incorporates graphic typography and multi-frame layouts, blending live-action technique with 3D render elements to produce a modern aesthetic for the outdoor and adventure sports market.
On Running · Cloudswift
On Running’s Cloudswift campaign captures the rhythm of city movement, centering on athletes navigating urban landscapes at dusk. Produced by Bullion Productions, the spot utilizes live-action technique and rapid movement to highlight the footwear’s performance capabilities. The film leans into an atmospheric visual language, set against concrete architecture and city street environments. By focusing on action and raw, cinematic visuals, the production draws focus to the intersection of athletic gear and city running culture.
Adidas · Ramadan YGT 2025 MY Plus One
Adidas introduces the Ramadan YGT 2025 MY Plus One campaign, a commercial film capturing a nighttime gathering in an urban outdoor setting. Set against a backdrop of illuminated skyscrapers, the visual narrative utilizes a desaturated palette to highlight the interplay of city lights on wet surfaces. Produced by Heckler Singapore, the project employs live-action techniques to frame the community-focused scene. Sound design and post-production duties were shared by Heckler Sound and Heckler Singapore.
Salomon · Underwater
Salomon explores technical readiness in 'Underwater,' a documentary-style campaign capturing a team of divers preparing for a descent. The project emphasizes the gear and environment, focusing on the tactical prep-work before entering the coastal waters. Crafted with an analogue film aesthetic, the cinematography leans into natural light and a monochrome color palette. The visuals favor a candid, live-action technique that prioritizes movement and the atmosphere of the open ocean. Development and creative execution were led by Jook Studio, with production services provided by Twin Brains. Sound design for the project was managed by Supersavant.
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