Peloton
Peloton's cinematic fitness campaigns, instructor portraits and high-energy workout spots
Featured Peloton projects
This week's top Peloton projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Peloton · Let Yourself Run
Peloton’s 'Let Yourself Run' campaign centers on a cinematic live-action sequence featuring artist Miley Cyrus. The film, directed by Bethany Vargas with production support from DIVISION Global and producer Angelo Mazzamuto, frames Cyrus during a session on a treadmill within a mirrored studio environment. The visual approach, led by director of photography Ben Carey, utilizes clean composition and drone footage to capture the movement. The aesthetic is defined by a distinct golden hour lighting palette, supported by a creative team including fashion stylist Bradley Kenneth, hair stylist Bobby Eliot, makeup artist Janice Daoud, and manicurist Miho Nails.
Peloton · On To The Next
Peloton's 'On To The Next' campaign highlights the morning fitness routines of dedicated riders, transitioning from the quiet of dawn to the focused atmosphere of indoor training. The commercial captures the personal motivation inherent in individual exercise, moving from external morning landscapes into private home settings. Produced by GREATERGOOD, the spot employs cinematic live-action techniques and low-key lighting to draw attention to the rhythmic nature of early workouts. The imagery leans into a matte visual finish, maintaining an intimate and grounded perspective on home fitness.
Peloton · Let Yourself Go 2.0
Peloton’s Let Yourself Go 2.0 campaign presents a high-energy look at the brand’s treadmill experience. The spot focuses on the physicality of the workout, captured through dynamic tracking shots and overhead perspectives that emphasize movement and intensity within a minimalist architectural setting. Produced by DIVISION US and Max Cooper, the film relies on a clean, grounded visual language. Warm color grading and the use of natural light highlight the subject’s focus, while the production team leans into a live-action technique to ground the performance in a realistic, sunlit environment.
Peloton · Let Yourself Go
Peloton’s latest commercial, 'Let Yourself Go,' captures an intense indoor running session centered on the experience of athletic exertion. The spot features a runner navigating a high-intensity treadmill workout within a light-filled studio space defined by arched beamed ceilings. The production, led by Max Cooper, utilizes cinematic live-action techniques to contrast the kinetic energy of the workout with the calm, sun-drenched environment. The visual execution favors tight, detailed close-ups and overhead tracking angles to emphasize the physical demands of the session.
Peloton · Cross Training Series powered by Peloton IQ
Peloton introduces the Cross Training Series, a dynamic project that brings the brand's expansive workout ecosystem to the forefront. Captured within a minimalist white studio, the film showcases athletes engaging in a diverse array of cross-training disciplines, from yoga to weight-focused intervals, anchored by a series of live-action techniques and sleek product cinematography. Developed by FutureDeluxe, the commercial focuses on the technical integration between users and equipment, utilizing sharp lighting and smooth motion cuts to emphasize the physical precision of the workouts. The production features a range of collaborative efforts, with music and sound design by Harbor Picture Company, post-production and VFX by Daydreamer, and production services provided by Polymath Productions.
Peloton · Cori
The film Cori for Peloton captures a narrative of endurance and recovery within the fitness sector. Produced by Dress Code, the piece tracks the physical journey of an athlete through running, swimming, and various outdoor movements. Employing a raw, documentary-style approach, the footage focuses on the realities of training, from close-up shots of physical exertion and sweat to the diagnostic imagery of medical x-rays and healing scars. The work utilizes live-action techniques to emphasize movement, framed against coastal settings with naturalistic color grading and cinematic lighting.
Peloton · 2016
This Peloton brand commercial film documents a morning routine within a modern architectural residence. The narrative captures the transition from pre-dawn stillness to a productive start, centered on the quiet determination of a user integrating fitness into a minimalist domestic environment. Directed by Mythology, the film utilizes cinematic lighting to shift the visual palette from cool morning tones to warm, golden interior sunlight. The spot emphasizes spatial composition and intimate, live-action movement to highlight the role of home-based equipment within a contemporary lifestyle.
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