Peloton: Let Yourself Run
Brand
Date
Sep 2026
Description
Peloton’s 'Let Yourself Run' campaign centers on a cinematic live-action sequence featuring artist Miley Cyrus. The film, directed by Bethany Vargas with production support from DIVISION Global and producer Angelo Mazzamuto, frames Cyrus during a session on a treadmill within a mirrored studio environment. The visual approach, led by director of photography Ben Carey, utilizes clean composition and drone footage to capture the movement. The aesthetic is defined by a distinct golden hour lighting palette, supported by a creative team including fashion stylist Bradley Kenneth, hair stylist Bobby Eliot, makeup artist Janice Daoud, and manicurist Miho Nails.
Style
Horizontal, Cinematic, Clean, Golden Hour
Techniques
Drone footage
Industries
Color
Jet Black
Background
Gym
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.