Peloton

Let Yourself Run

Brand

Date

Sep 2026

Description

Peloton’s 'Let Yourself Run' campaign positions the brand’s fitness technology at the center of an immersive, high-energy exercise session. Featuring artist Miley Cyrus, the spot centers on a run performed on a Peloton treadmill within a mirrored studio environment. Directed by Bethany Vargas and produced by DIVISION Global, the campaign leans into a cinematic visual language. Director of photography Ben Carey utilises drone footage and clean, wide-angle framing to capture the motion, complemented by the production team of Angelo Mazzamuto. The project aesthetic is defined by its golden hour lighting and polished, live-action technique, with fashion styling by Bradley Kenneth and grooming by Bobby Eliot, Janice Daoud, and Miho Nails.

Style

Horizontal, Cinematic, Clean, Golden Hour

Techniques

Drone footage

Industries

Fitness

Color

Jet Black

Background

Gym

Context

TVC / TV Commercial