Activision
Featured Activision projects
This week's top Activision projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Activision · Call Of Duty Black Ops 7: S01 - Launch Trailer (Custom Music)
Activision leans heavily into the frenetic energy of competitive gaming with the launch trailer for Call of Duty Black Ops 7: S01. By blending high-tech weaponry with a sophisticated, futuristic urban setting, the campaign captures the high-stakes intensity that fans expect from the iconic franchise. The visual execution is masterfully constructed, utilizing a complex marriage of 3D render and CGI techniques alongside a live-action technique that gives the combat sequences a raw, tactile weight. Bright neon accents slice through the grit of muted military-grade gear, creating a high-contrast aesthetic that feels both grounded and hyper-stylized. Every frame feels deliberate, with fluid, rapid camera movements that mirror the chaotic, twitch-reflex nature of the game’s core mechanics. This cinematic approach is underscored by a bespoke custom music composition from The Crystal Creative, which builds a relentless rhythmic tension that propels the action forward. The trailer acts as a sensory-forward invitation into a world of industrial decay and sleek, tactical precision. By focusing on the interplay between the environment and the visceral impact of gunfire, the creative team has produced an action-oriented narrative that feels less like a traditional commercial and more like an authentic, immersive extension of the gaming experience itself. It is a bold, high-octane showcase that sets the tone for the season, proving once again that Activision understands the language of its global gaming community.
Activision · 'Scratch Board'
Activision presents 'Scratch Board,' a live-action commercial spot highlighting a unique promotional collaboration. The film features professional skateboarder Tony Hawk navigating a sun-drenched concrete skatepark, executing a series of technical tricks across bowls and rails. The project channels an energetic, high-action aesthetic, utilizing warm natural light to emphasize the outdoor setting. Bold text overlays integrate directly into the visual flow, detailing the limited edition decks and associated prizes featured within the campaign.
Activision · Warzone in Paradise case study
This case study for Activision dissects the integration of travel influencer culture into the Call of Duty Warzone Pacific campaign. Developed by 72andSunny LA, the project constructs a narrative bridge between idyllic tropical aesthetics and high-intensity gaming action. The edit leans into a rapid-fire montage structure, juxtaposing authentic, raw live-action footage of travel influencers against cinematic sequences from the game world. By contrasting sun-drenched environments with the gritty, high-stakes visual language of a war zone, the piece highlights a distinct shift in promotional pacing. Creative production was supported by Human and Post Human for music and sound design, with Blacksmith handling the post-production and VFX.
Activision · Crash Bandicoot 4
Activision promotes the release of Crash Bandicoot 4 with a high-energy commercial campaign set on a vibrant city street. Centered around a storefront interaction, the spot features a full-body mascot alongside rapper Quavo, creating a blend of pop culture and gaming. Utilizing a live-action technique to capture a retro, street-level atmosphere, the campaign leans into a playful, public-facing activation. The execution emphasizes a lively urban setting, with the production managed by the agency Battery.
Activision · Blank Canvas
Activision's Blank Canvas project is a cinematic spot that leans into a gritty, atmospheric visual style. The sequence establishes a tense environment within a prison corridor, utilising low-key chiaroscuro lighting and cold colour grading to define the mood. Through high-contrast live-action cinematography, the piece captures a prisoner's release against a backdrop of flickering lights and heavy security. The project was developed by agency 72andSunny LA, with production handled by PRETTYBIRD US and WORK USA.
Activision · The Replacer Returns for Call of Duty: Black Ops 6
Activision brings back the iconic Replacer character in this cinematic video promo for Call of Duty: Black Ops 6. Created by agency 72andSunny LA, the spot features Peter Stormare reprising his role as the elusive protagonist. The narrative leans into comedic tension as The Replacer navigates a variety of settings, moving from a garage illuminated by low-key lighting to a more domestic dinner table scene. Production was handled by Biscuit Filmworks, with post-production and VFX provided by Method Studios Los Angeles and Company 3 LA, alongside editorial work from Union Editorial. The live-action technique emphasizes a desaturated visual palette that underscores the project's gritty atmosphere.
Activision · Call of Duty: Black Ops 6
Activision brings a gritty aesthetic to the latest installment of the franchise, Call of Duty: Black Ops 6. This live-action production centers on a tactical operator, set against a dark backdrop that leans into a cinematic, moody atmosphere. The visual execution relies heavily on low-key lighting to enhance the tension, paired with VHS and lo-fi glitch effects that texture the onscreen action. Production and creative direction were led by Petrol, Treyarch, and CASEY, with post-production and VFX services provided by Satellite Lab.
Activision · Call of Duty: Black Ops 7
Activision presents a live-action teaser for Call of Duty: Black Ops 7, developing a cinematic narrative through tense, high-stakes imagery. The production follows a central figure in a suit navigating a crowded urban environment alongside a humanoid robot, framed by flickering news broadcasts and high-velocity city traffic. Crafted by 72andSunny LA, the commercial leans into a gritty aesthetic. The visuals utilize a desaturated color palette and cool tones to build suspense, anchoring the project in a grounded, action-oriented atmosphere.
Activision · Call of Duty Black Ops 7 (Reveal Trailer) Custom Music
Activision unveils the latest iteration of its flagship franchise with the reveal trailer for Call of Duty Black Ops 7. The project presents an intense tactical narrative, blending cinematic sequences with gritty, high-octane action. The trailer leans into high-contrast lighting and digital glitch effects to highlight a sequence of war-torn cityscapes and robotic mechs. Custom music and sound design, developed by The Crystal Creative, maintain the project's energetic pace and underscore the visual scale of the destruction.
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