New York Lottery
Featured New York Lottery projects
This week's top New York Lottery projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
New York Lottery · One Dream
The New York Lottery’s One Dream campaign presents a nocturnal vision of the city, focusing on the kinetic energy of its urban landscape. Created by McCann New York, the spot leans into a cinematic visual language, utilizing live-action techniques to frame the glowing storefronts and towering architecture that define the city at night. Media planning for the project was managed by UM Worldwide. The creative execution integrates bold, high-contrast typography over atmospheric footage, maintaining a vertical format designed for modern digital engagement.
New York Lottery · Can You Imagine
The New York Lottery's 'Can You Imagine' campaign introduces a series of comedic scenarios, tracking the transition from mundane retail environments to elaborate, fantastical settings. The production, executed by Biscuit Filmworks, anchors the narrative in a convenience store before expanding into stylized tropical and aviation sequences. Technically, the project relies on live-action technique contrasted with high-fidelity VFX to facilitate the jump between the real world and imaginative daydreams. Post-production and VFX were managed by Untold Studios, while the atmospheric sound design and musical score were composed by Heard City to maintain a cinematic tone.
New York Lottery · X Series
New York Lottery · HANDS
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