New York Lottery
Featured New York Lottery projects
This week's top New York Lottery projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
New York Lottery · One Dream
The New York Lottery’s One Dream campaign presents a nocturnal vision of the city, focusing on the kinetic energy of its urban landscape. Created by McCann New York, the spot leans into a cinematic visual language, utilizing live-action techniques to frame the glowing storefronts and towering architecture that define the city at night. Media planning for the project was managed by UM Worldwide. The creative execution integrates bold, high-contrast typography over atmospheric footage, maintaining a vertical format designed for modern digital engagement.
New York Lottery · Can You Imagine
The New York Lottery's 'Can You Imagine' campaign introduces a series of comedic scenarios, tracking the transition from mundane retail environments to elaborate, fantastical settings. The production, executed by Biscuit Filmworks, anchors the narrative in a convenience store before expanding into stylized tropical and aviation sequences. Technically, the project relies on live-action technique contrasted with high-fidelity VFX to facilitate the jump between the real world and imaginative daydreams. Post-production and VFX were managed by Untold Studios, while the atmospheric sound design and musical score were composed by Heard City to maintain a cinematic tone.
New York Lottery · X Series
The New York Lottery's X Series campaign introduces a celebratory spot featuring a diverse group of record holders and local champions. Centered on the pride of achievement, the commercial gathers yo-yo masters and foosball victors within a trophy-filled environment. Produced by Caviar LA with creative agency McCann North America, the project utilizes cinematic lighting and warm, rich interior tones to establish an aspirational atmosphere. Sound design and music composition were provided by Sonic Union, with post-production handled by No6.
New York Lottery · HANDS
New York Lottery’s 'HANDS' campaign introduces a character equipped with a complex mechanical harness featuring multiple robotic hands. The narrative unfolds in a domestic living room as he demonstrates the device’s capabilities to scratch lottery tickets with heightened efficiency, much to the bewilderment of his counterpart. The project utilizes live-action technique to achieve a grounded, cinematic realism within the home setting. Production was managed by MJZ, with post-production and visual effects handled by Mackcut and Rare Medium TV, and sound design provided by Revolver.
New York Lottery · Can You Image? Gas Station
The New York Lottery launches its 'Can You Image?' series with this spot set in a convenience store. The narrative explores the daydreams of a store clerk and customers as they envision life after a win, transitioning through sequences of tropical escapes and surreal indoor adventures. Produced by Biscuit Filmworks and agency McCann New York, the commercial utilizes a cinematic live-action technique to bridge the gap between mundane reality and heightened fantasy. The visuals are enhanced by extensive VFX work from Untold Studios, while the soundscape is developed through a collaboration between Heard City and Singing Serpent.
New York Lottery · Can You Image? Bodega
New York Lottery explores the power of daydreaming in this commercial spot, 'Can You Imagine? Bodega.' The film follows a young woman navigating a corner store, using dynamic camera movements to capture the familiar environment of lottery tickets, neon signage, and local retail aisles. Developed by McCann New York, the project leans into a cinematic aesthetic through live-action technique and precise framing. Production was handled by Biscuit Filmworks, with post-production and visual effects provided by Untold Studios. The soundscape and music were crafted by Heard City and Singing Serpent.
New York Lottery · Black Titanium Lyric Video 1
The New York Lottery Black Titanium campaign lyric video centers on kinetic typography, utilizing a monochrome aesthetic to deliver its messaging. The animation employs high-contrast, bold lettering that shifts in rhythm with the music, creating a minimalist visual experience through purely digital motion graphics. Produced by Arts & Sciences, the piece leans into rhythmic text transformation to feature key messaging, including play responsibly and specific lyrical lines. The project features post-production and VFX work by Framestore, with sound design and music by Future Perfect and JSM Music, under the creative leadership of agency McCann North America. The final output is formatted as a vertical animation.
New York Lottery · Black Titanium Lyric Video 2
The Black Titanium lyric video for New York Lottery adopts a high-contrast visual language, centring on bold, rhythmic typography that pulses in synchronization with its audio track. Designed for a commercial campaign, the motion graphics incorporate geometric number sequences set against stark monochromatic backgrounds. The piece utilizes subtle grain textures to provide tactile depth to the on-screen phrasing. Produced by Arts & Sciences, the project features creative contributions from McCann North America, with music and sound design handled by Future Perfect and JSM Music. Post-production and visual effects were managed by Framestore, with editorial support from Mack Cut.
New York Lottery · Who Dunnit
New York Lottery’s ‘Who Dunnit’ commercial campaign, developed by agency McCann North America, presents a narrative sequence centered on a group of diverse individuals gathered in a dimly lit, richly decorated interior. The production utilizes moody lighting and cinematic camera angles to establish a tense atmosphere as characters navigate an investigation involving lottery tickets. Produced by Superprime Films, the project leans into live-action technique and a high-contrast aesthetic. Sound design and music composition for the piece were handled by Mack Cut.
New York Lottery · Wanna Go for a Walk
The New York Lottery's 'Wanna Go for a Walk' spot adopts a whimsical tone, featuring a cast of dogs positioned as musicians and sound engineers within a professional studio environment. The production utilizes live-action technique to capture the canine subjects engaging with vintage audio gear, reel-to-reel tape decks, and mixing consoles. The commercial, produced by Craft, leans into a warm aesthetic with interior lighting that complements the recording studio setting. Post-production work was handled by Whitehouse Post - US, while JSM Music provided the sound and music composition. McCann North America served as the agency, overseeing the creative direction for the broadcast project.
New York Lottery · The Multipliers of Dutchess County
New York Lottery’s The Multipliers of Dutchess County is a commercial video set within the polished, high-end atmosphere of a restaurant. The spot uses live-action techniques to depict a series of comedic and dramatic reactions as a protagonist presents a lottery ticket to his companion. The project features work from McCann North America and production by Park Pictures UK. Post-production and visual effects were handled by Cosmo Street, The End, and Color Collective, with music and sound design provided by Hobo Audio Company and APM.
New York Lottery · Find Your Dreams a Home
New York Lottery’s 'Find Your Dreams a Home' is a narrative commercial spot that explores themes of aspiration through the eyes of an animated beaver. Created by McCann North America with production by REVERSE, the film transitions between a forest dwelling and a city street, using a mix of 3D render / CGI and live-action technique to ground the character in a detailed environment. Post-production work by Hinge and Color Collective provides the project with a cinematic quality, punctuated by warm interior tones and nostalgic lighting. Sound design and original music from Digital One and Human anchor the whimsical storytelling as the narrative shifts from the character’s woodland dreams to the purchase of a lottery ticket.
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