Jean-Yves Lemoigne, Photographer, London

Description

A male athlete is captured mid-stretch in profile, wearing dark athletic apparel and running shoes, positioned atop a sculptural, highly reflective orange crumpled foil terrain. The background is a minimalist pale gradient that complements the warm metallic tones of the foreground prop. The lighting is clean and directional, casting subtle highlights across the reflective surface and the subject's form. The composition balances the dynamic diagonal line of the runner's lunge with the organic folds of the orange material below. This commercial sports portrait was photographed and art directed by Jean-Yves Lemoigne.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign