Doritos
Doritos' high-concept commercial campaigns and entertainment tie-ins across the food sector
Featured Doritos projects
This week's top Doritos projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Doritos · The Barbershop
Doritos leans into its snack-centric brand identity for this comedic commercial spot, The Barbershop. The narrative unfolds within a vibrant, retro-styled environment where a routine haircut takes an unexpected turn after the barber shares a bag of Nacho Cheese Doritos. The film utilizes a classic live-action technique to capture the awkward interaction, emphasizing the messier side of snacking. With production led by Patrick Koitzsch, the spot relies on timing and physical comedy to lean into the brand’s humorous tone.
Doritos · The Crunch Prix
Doritos leans into high-octane absurdity for The Crunch Prix, a spot that juxtaposes the mundane act of snacking with the intensity of professional circuit racing. The narrative trades traditional vehicles for unconventional furniture, featuring participants navigating a professional track while seated in armchairs, beanbags, and bathtubs. Developed alongside Goodby Silverstein & Partners, the commercial maintains a deliberate tension between its domestic subjects and the speed of the race. The production utilizes live-action technique complemented by extensive VFX to blend the two environments, resulting in a moody atmosphere that highlights the product in a fast-paced, action-oriented format.
Doritos · Doritos x ‘Stranger Things’ Telethon for Hawkins
Doritos leans into the aesthetic of 1980s broadcast television for its 'Telethon for Hawkins' campaign, a collaborative project created with Goodby Silverstein & Partners. The production serves as an extension of the Stranger Things universe, reimagined through the lens of a classic charity fundraiser. The commercial utilizes a retro VHS / lo-fi visual style, featuring warm color grading, scan lines, and vintage graphic overlays. With production handled by SMUGGLER, the piece integrates celebrity appearances and era-specific broadcast motifs to maintain the project's cinematic world-building. VFX and post-production by Mathematic Studio and Company 3 LA further ground the spot in its period-accurate aesthetic.
Doritos · Flamin Hot
Doritos Flamin Hot campaign by production studio GREATERGOOD leans into comedic scenarios to showcase the intensity of the product. The series of commercial spots captures domestic kitchen interactions, centering on the expressive reactions of characters as they manage the spice with the relief of milk. Utilizing a live-action technique, the project maintains a cinematic aesthetic through warm lighting that emphasizes the residential setting. The execution highlights the contrast between the intense heat of the chips and the cooling effect of milk, balanced by the timing of the character performances.
Doritos · Post Limon
Doritos leans into a high-end commercial aesthetic for the Post Limon spot. Featuring musician Post Malone, the campaign utilizes cinematic lighting and atmospheric visual effects to anchor its narrative within a series of moody, dimly lit environments. The production, handled by Romance Films, transitions from an interior parlor setting to exterior night sequences outside a classical building, framed by an eerie green palette. The project leverages live-action technique and dramatic colour grading to build its distinct visual identity.
Doritos, Minecraft Movie · The Nether Lands
Doritos teams up with the Minecraft Movie for a crossover campaign, The Nether Lands, that celebrates the intersection of cinema culture and gaming. The spot leans into an energetic aesthetic, employing dynamic editing and split-screen visuals to bridge the gap between audience snacking habits and the Minecraft universe. Produced in collaboration with agencies and production partners including Beyond, Livewall, and Fitzroy, the work blends archival imagery with live-action technique and slow motion sequences. The project focuses on the theater experience, capturing a cross-section of fans during the film release.
Doritos · We're Out of This World
This Doritos commercial, titled 'We’re Out of This World', leans into a humorous sci-fi narrative set within a detailed spaceship cockpit. The campaign features an astronaut observing a satirical news broadcast about extraterrestrial visitors while zero-gravity snacks drift through the cabin. Developed by agency ISLA BUENOS AIRES with production from Iconoclast US, the piece blends live-action technique with 3D render/CGI elements. The execution balances cinematic lighting and retro-futuristic set design to support the lighthearted tone of the spot. Post-production and VFX were managed by Ellas Post, San Pancho Post, and Sauvage TV, with sound design and music provided by SATELITE AUDIO.
Doritos · Doritos Minecraft
Doritos collaborates with Minecraft in a multi-channel campaign that blends digital architectural visualisations with brand-focused promotional content. The project features an extensive Outernet takeover, bringing large-scale digital displays into the urban landscape. Produced with post-production and VFX by The Green Room, the creative utilizes motion graphics and 3D render/CGI elements to bridge the gap between physical retail packaging and virtual gaming environments. The execution extends into social media, with interactive digital placements and mobile-optimised video assets designed for vertical playback.
Doritos · Chip In For Hawkins
Doritos delivers a tongue-in-cheek campaign with "Chip In For Hawkins," a commercial spot that leans into 1980s breakfast television tropes. Centered around a parody broadcast segment, the film captures a retro aesthetic with analog tape tracking artifacts and a traditional 4:3 broadcast framing. The project features an original production by Outsider, with creative development led by the team at Sips & Bites. Absolute handled the post-production and VFX, while sound and music composition were provided by Bark Soho. The spot incorporates live-action techniques to recreate the specific visual language of a bygone era, complete with period-accurate set design and styling.
Doritos · Stranger Things
Doritos leans into the aesthetic of 1980s broadcast television for this collaboration with Stranger Things. The spot adopts the persona of a morning news segment, 'Breakfast Britain,' featuring a retro studio setting complete with period-accurate set design and styling. The commercial utilizes live-action technique layered with analog video tape artifacts and low-fidelity tracking distortions to capture a nostalgic visual language. Produced by Outsider, the film integrates branded merchandise and product placement into a narrative centered on the fictional events of Hawkins, Indiana. Creative development was led by Sips & Bites, with visual effects by Absolute and sound design provided by Bark Soho.
Doritos · Crunch the Norms, Long Live Triangles
Doritos leans into a bold aesthetic for its 'Crunch the Norms, Long Live Triangles' commercial. The campaign utilizes a minimalist visual language, structured around triangular motifs and high-energy character performances to anchor the narrative. Produced by Craft with agency creative direction from FP7 McCann Riyadh, the spot employs live-action techniques layered with post-production effects. The final edit reflects a playful, surreal tone, emphasizing the brand's core identity through vibrant color palettes.
Doritos · Did You Say a Collab?
Doritos leans into a commercial narrative in its latest food and beverage campaign, 'Did You Say a Collab?'. The project features Missy Elliott navigating a dimly lit hotel corridor adorned with framed records, maintaining a steady visual rhythm through a live-action technique. The film utilises warm interior lighting to highlight the featured product within the CPG and packaged food space. The production captures the atmosphere through a traditional horizontal commercial format.
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