Corona
Corona's sun-drenched commercial campaigns and coastal visual storytelling across alcoholic beverages
Featured Corona projects
This week's top Corona projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Corona · La Playa Awaits
The Corona commercial, La Playa Awaits, captures a transition from urban routine to coastal relaxation. The narrative centers on a detailed sand sculpture of an office environment positioned on a tropical shore, which is slowly reclaimed by the tide. Produced with live-action technique and integrated VFX / visual effects by Rodeo FX, the piece concludes with a shift toward leisure. The final sequence features subjects resting in the landscape with the brand's signature serve.
Corona · A Summer Anthem
Corona presents A Summer Anthem, a commercial video campaign focusing on themes of connection and relaxation. The film utilizes a horizontal live-action technique to capture a montage of candid scenes across various indoor and outdoor settings. Featuring upbeat audio from Heavy Duty Projects, the campaign leans into a golden hour aesthetic. The edit blends professional footage with a naturalistic feel to highlight shared moments of joy, encouraging viewers to seek out their personal beach and sunshine.
Corona · Mundial
Corona's 'Mundial' campaign functions as a cinematic commercial, leaning into a moody, atmospheric aesthetic for the sports category. The film draws from a live-action technique, utilizing low-key lighting and dramatic chiaroscuro to frame its subjects. The narrative flows through a sequence of dimly lit bars and public viewing spaces, centering on the quiet anticipation surrounding football imagery. Directed by Surreal Hotel Arts, the production focuses on a color palette of cool tones, deep blacks, and selective amber light to build its visual tone.
Corona · Lime Rituals
Corona’s Lime Rituals campaign spotlights the brand’s signature serving ritual through a fast-paced commercial film. Directed by Visie Admin, the project juxtaposes tactile close-ups of a beer bottle being prepared with fresh lime against high-energy outdoor lifestyle sequences. The film features a series of vibrant, sun-drenched moments, including surfing, diving into rock pools, and swimming. With sound design by Wave Studios, the work utilizes natural light and golden hour tones to highlight textures from splashing water to lush tropical landscapes. This live-action commercial emphasizes the sensory connection between the product and its environment.
Corona · The Corona Beach 100
Corona presents The Corona Beach 100, an initiative documenting coastal landscapes through large-scale, tactile installations. The project utilises drone footage to capture a top-down view of breaking waves and expansive shoreline. Working with agency WINK, the campaign features typography etched directly into the sand to highlight specific locations. The visuals lean into a clean, warm aesthetic to frame the environment.
Corona · Your Daily Sun
Corona presents 'Your Daily Sun,' a commercial campaign centered on the brand's aesthetic of outdoor leisure and coastal atmosphere. The project features live-action technique combined with drone footage to capture sweeping perspectives of sandy beaches and tropical landscapes. Warm color grading and natural lighting highlight the visual sequence, which transitions between environmental vistas and product-focused close-ups. Production was managed by Corona Studios, with creative development by DAVID Bogotá and post-production work provided by Ochurus.
Corona · Sun Reserve
The Sun Reserve campaign for Corona, developed by agency Grey Brazil, explores the intersection between natural ecosystems and developed environments. The project examines the contrast between protected wilderness and urban shorelines through sweeping aerial perspectives of rivers, forests, and marine reserves. Utilizing cinematic motion and drone footage, the work juxtaposes pristine landscapes against the scale of coastal architecture. The piece relies on natural light to highlight its focus on ecological themes, presenting a high-contrast visual study of protected and developed environments.
Corona · Fishermen Storytellers
Corona’s Fishermen Storytellers project presents a visual exploration of coastal life, focusing on the rhythmic daily routines and quiet introspection of local fishermen. Captured in a series of cinematic shots, the work highlights the interplay between wooden vessels and the calm ocean at dawn. The production leans into a warm aesthetic, utilizing golden hour lighting to underscore the connection between the subjects and the sea. Developed by agency Africa with production support from Recôncavo, the film incorporates live-action technique to document the atmosphere of the shoreline. Sound design and music by Loud+ anchor the narrative, while Black Madre contributed animation and post-production services to the final edit.
Corona · 100 Years- Cooling Down
Corona marks its centenary with the 100 Years- Cooling Down campaign, a project developed by Wieden+Kennedy Amsterdam. The film captures surfers traversing a stark, snow-covered coastal landscape, framed against rocky mountain peaks and freezing shorelines. Utilizing a documentary approach and live-action technique, the production highlights the stark contrast between the icy environment and the surfers' journey toward the water. The project features production support from Love Song, with extensive post-production and sound design delivered by Stray London, The Quarry, Stanley's Post Ltd., Loupe & Co., and 750mph.
Corona · 100 Years- Forgetting Times
Corona’s latest campaign, titled 100 Years- Forgetting Times, highlights a serene coastal atmosphere set against turquoise waters. The commercial leans into a relaxed, aspirational tone, utilizing live-action technique and warm natural light to capture scenes of leisure on sunlit rocks. The project was developed in partnership with Wieden+Kennedy Amsterdam, with production handled by Love Song. Post-production and visual effects were managed by Loupe & Co., Stanley’s Post Ltd., and Stray London, while 750mph contributed sound design. The film, presented in a vertical format, marks the brand's centennial with a focus on its heritage.
Corona · 100 Years- Playlists
Corona marks its centenary with the "100 Years - Playlists" campaign, a series of short-form spots celebrating the brand's heritage since 1925. The project leans into a nostalgic aesthetic, utilising archival grain and analogue film techniques to capture a coastal lifestyle. Produced by Love Song with creative development by Wieden+Kennedy Amsterdam, the execution features a blend of 16mm-style footage and animated text overlays. Post-production and sound design were handled by a cross-disciplinary team including Stray London, Stanley’s Post Ltd., Loupe & Co., The Quarry, and 750mph.
Corona · 100 Years- This is Living, Since 1925
Corona marks its centenary with '100 Years- This is Living, Since 1925,' a documentary-style campaign that traces the brand's connection to beach leisure. The film utilizes a retro, analogue aesthetic, leaning into 16mm-style footage to cultivate a sense of historical continuity. Developed by Wieden+Kennedy Amsterdam, the spot moves through scenes of coastal activity and vintage attire. Production house Love Song captures this narrative, with post-production and VFX provided by Loupe & Co., Stray London, and Stanley’s Post Ltd., while The Quarry managed editing and 750mph oversaw sound design.
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