Publix
Featured Publix projects
This week's top Publix projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Publix · Done & Done
Publix presents Done & Done, a commercial project produced in collaboration with agency 22squared and production house Content/s. The film centers on a direct address to camera, featuring a subject in a neutral studio environment. The production leverages live-action techniques to maintain a high-polish, professional aesthetic. Defined by crisp commercial lighting and a bright, minimalist backdrop, the piece focuses on clear, rhythmic communication. The visual language remains consistent, utilizing clean framing to highlight the performance.
Publix · BOGO
Publix presents a lighthearted campaign highlighting the supermarket's buy-one-get-one-free offer. The commercial follows a direct-to-camera approach, featuring a lead character set against a stark, high-key studio backdrop. Produced by Content/s with creative direction from 22squared, the film utilizes clean commercial lighting to emphasize the grocery retail setting. The project leans into a humorous tone, executed through a polished live-action technique designed for vertical viewing formats.
Publix · The List
Publix presents 'The List', a commercial spot featuring a clean studio aesthetic. The production leans into a high-key visual style, utilizing a bright, white seamless background to anchor the composition. With agency production handled by 22squared, the film features a direct, performance-focused approach. The project maintains a crisp look, characterized by live-action technique and a vertical orientation suited for digital display.
Publix · Paper Coupons
Publix presents a commercial spot, Paper Coupons, focusing on the intersection of traditional and digital savings. The live-action piece features a protagonist navigating the transition from physical coupons to mobile app usage within a clean studio setting. Produced by Content/s with creative support from 22squared, the campaign utilizes a bright, high-key aesthetic. The vertical format design emphasizes the conversational delivery, intended for direct-to-consumer digital engagement.
Publix · Best Friends
Publix presents 'Best Friends,' a commercial spot centered on the humorous interactions between a suburban mail carrier and a local pack of dogs. The narrative pivots between the mundane daytime streets of a neighborhood and the covert, dimly lit basement meetings of the canine group. Directed through a blend of live-action technique and integrated VFX / visual effects, the project captures a comedic tone. Post-production and visual effects were managed by Daniel Fletcher.
Publix · Mark and Marc
Publix presents 'Mark and Marc,' a commercial spot highlighting the deli experience within the retail space. The narrative observes two senior customers as they watch the preparation of a fresh sub sandwich, focusing on the assembly process of ingredients like sliced meats, shredded lettuce, and banana peppers. Developed by agency FIG, this live-action technique piece utilizes clean, commercial lighting to emphasize the texture of the produce and deli components. The production was managed by SMUGGLER, with media strategy handled by Known, and post-production and sound design provided by William McVay, Rob Simonsen, and Heard City.
Publix · The Future
Publix presents The Future, a commercial campaign exploring the intersection of daily life and routine in a grocery retail setting. The spot features live-action technique, centering on the evening transition at a supermarket where patrons and staff interact across a parking lot. Captured with a cinematic aesthetic, the project leans into warm ambient light and soft reflections to establish its grounded tone. The production was helmed by SMUGGLER, with creative direction provided by agency FIG and media strategy by Known. Additional support includes VFX from William McVay, with sound design and music by Rob Simonsen and Heard City.
Publix · The Force
Publix presents The Force, a commercial campaign that highlights the intersection of family life and the preparation of fresh food. The narrative follows a domestic routine, transitioning between the tactile process of breading chicken and shared dining experiences. Directed by SMUGGLER, the piece leans into a cinematic aesthetic defined by warm lighting and natural tones. The production, supported by creative agency FIG, emphasizes the live-action technique to ground the story in a familiar, home-centered environment.
Publix · Merry Birthday
Publix explores the intersecting rhythms of holiday tradition and personal celebration in their latest narrative film, Merry Birthday. The commercial moves through a sequence of dramatic night views and intimate domestic settings, focusing on the specific experience of sharing a birthday with Christmas. Directed by William McVay and developed with creative agency FIG, the spot utilizes a cinematic approach to bridge the gap between large-scale nocturnal cityscapes and the warmth of family living rooms. Post-production and VFX were handled by Max Cooper, reinforcing the project's live-action technique.
Publix · Between the Aisles
Publix’s 'Between the Aisles' commercial leans into the daily activity of the supermarket environment, tracking interactions between staff and shoppers during a busy period of preparation. The film moves through the store, highlighting the functional organization of fresh produce and retail displays. Produced by PRETTYBIRD US with creative agency FIG, the spot utilizes a clean, live-action technique to capture the grocery space. Post-production workflows, including color grading by Royal Muster and VFX work by Max Cooper, refine the aesthetic of the store’s interior.
Publix · Best Friends | Social Dog Food
Publix presents Best Friends, a commercial spot for its social dog food line. The film leans into a candid, live-action technique, centering on a pair of distinctively styled dogs seated outside a storefront. The production utilizes natural light and warm tones to establish a grounded, accessible aesthetic. The creative direction, handled by William McVay with production by SMUGGLER and Exit Films, focuses on the character of the subjects against the recognizable Publix signage.
Publix · Best Friends | Social Pineapple
Publix presents 'Best Friends', a commercial campaign developed under the Social Pineapple project. The spot features live-action footage of two dogs engaged in a conversational narrative against a retail storefront setting. Produced with creative involvement from William McVay and production support from SMUGGLER and Exit Films, the commercial utilizes a vertical format. The execution leans into a clean, naturalistic aesthetic, with audio post-production and sound design provided by partners including Soundtree, 750mph, and GEMS.
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