Doritos

Jun 2026

Doritos leans into 1980s nostalgia with this campaign for the Stranger Things Telethon for Hawkins. The project adopts a retro broadcast aesthetic, utilizing specific period-correct cues like scan lines and vintage graphics to replicate the look of a vintage charity telethon. The production features a host in period attire positioned before a striped studio backdrop, interspersed with celebrity cameos and rotary phone bank segments. The narrative integrates elements of the fictional Hawkins setting, executed with a lo-fi visual style and cinematic green screen effects. Creative direction and agency services were provided by Goodby Silverstein & Partners and Omnicom Production, with production handled by SMUGGLER.

Vertical, Cinematic, 1980s, Retro

VHS / lo-fi, Green screen / chroma key

CPG / Packaged Food

Set-dressed

Advertising Campaign, TVC / TV Commercial