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Doritos: Doritos x ‘Stranger Things’ Telethon for Hawkins

Brand
Doritos
Date

Jun 2026

Description

Doritos leans into the aesthetic of 1980s broadcast television for its 'Telethon for Hawkins' campaign, a collaborative project created with Goodby Silverstein & Partners. The production serves as an extension of the Stranger Things universe, reimagined through the lens of a classic charity fundraiser. The commercial utilizes a retro VHS / lo-fi visual style, featuring warm color grading, scan lines, and vintage graphic overlays. With production handled by SMUGGLER, the piece integrates celebrity appearances and era-specific broadcast motifs to maintain the project's cinematic world-building. VFX and post-production by Mathematic Studio and Company 3 LA further ground the spot in its period-accurate aesthetic.

Style

Vertical, Cinematic, 1980s, Retro

Techniques

VHS / lo-fi, Green screen / chroma key

Industries
CPG / Packaged Food
Color
Medium Grey
Pure White
Crimson
Background

Set-dressed

Context

Advertising Campaign, TVC / TV Commercial

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