Michelob ULTRA

55 projects· creatives·

Featured Michelob ULTRA projects

This week's top Michelob ULTRA projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Michelob ULTRA · Play For An Ultra

Michelob ULTRA continues to define the intersection of active lifestyles and premium refreshment with its latest campaign, Play For An Ultra. The project masterfully bridges the gap between high-energy athletic movement and the rewarding social ritual of unwinding with a beer. Through a series of dynamic, live-action sequences, the narrative captures a diverse group of individuals immersed in various sports, ranging from the intensity of a basketball match to the rhythmic persistence of coastal running. These moments of exertion are artfully intercut with the deliberate, cinematic pouring of an ice-cold Michelob ULTRA at an outdoor bar, creating a visual rhythm that feels both aspirational and deeply grounded in reality. The aesthetic leans into a vibrant color palette, utilizing warm, golden-hour-inspired lighting that reinforces the brand's commitment to joy and connection. With seamless production oversight from Max Cooper, the commercial adopts a fast-paced editing style to maintain a sense of momentum, successfully framing the beverage not merely as an alcoholic choice, but as an essential component of an balanced life. By focusing on the interplay between physical effort and communal relaxation, the piece resonates as a polished, lifestyle-driven communication that reinforces the brand's identity as a quintessential companion for those who play as hard as they rest.

Project

Michelob ULTRA · Tab Closed

In a sophisticated blend of brand storytelling and athletic homage, the latest commercial for Michelob ULTRA, titled Tab Closed, masterfully captures the intersection of hard-won excellence and the ritual of the post-game reward. Moving away from the high-octane energy typically associated with sports marketing, the film leans into a deliberate, cinematic pace that transforms a neighborhood tavern into a space of quiet celebration. The narrative centers on a tactile, slow motion sequence where a simple receipt printer churns out a scrolling list of Lionel Messi’s career-defining statistics, from World Cup appearances to his staggering goal count. This clever visual device grounds the athlete’s larger-than-life legacy within the intimate, grounded reality of a local pub. Underhill’s production team utilizes warm, low-key lighting to enhance the atmosphere, drawing the viewer’s eye to the fine texture of the paper and the delicate beads of condensation on the beer bottle. By prioritizing this live-action technique, the project successfully elevates the beverage from a mere commodity to an essential companion for those who have left everything on the field. It is a refined approach to the alcoholic beverages category, proving that the most resonant brand messaging often happens when the noise subsides and the focus shifts to the genuine, human connection found over a cold glass after a long day of performing at the highest level.