Powerade

20 projects·0 creatives·

Featured Powerade projects

This week's top Powerade projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Powerade · Mitchell Johnson

Powerade features professional cricketer Mitchell Johnson in this high-energy commercial, set against the backdrop of a sunlit cricket stadium. The campaign highlights athletic intensity through a series of sequences capturing running, bowling, and mid-game celebrations. Produced with a focus on vibrant, saturated visuals, the film utilizes natural lighting and slow-motion techniques to emphasize the physical demands of the sport. The production was managed by Zoom Film & Television, with creative direction provided by Ogilvy Sydney and Mather Sydney. Post-production and VFX were completed by Fin Design + Effects.