Coors Light
Coors Light's bold live-action campaigns and cultural activations in alcoholic beverages
Featured Coors Light projects
This week's top Coors Light projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Coors Light · In Mahomeses
Coors Light taps into a humorous parallel narrative for its latest campaign, In Mahomeses. The spot features professional athlete Patrick Mahomes in a relaxed, domestic setting, quickly joined by actor Eric Stonestreet for a lighthearted interaction. Produced by Good Behavior, the work utilizes a clean live-action technique to capture the dialogue-driven exchange. The creative direction, led by Mischief @ No Fixed Address, leans into the personality of the talent while maintaining a professional commercial aesthetic throughout the horizontal format, with final polish provided by Mackcut.
Coors Light · No Barriers
Coors Light presents the 'No Barriers' project, a cinematic piece exploring themes of personal resilience through athletic imagery. The work features a series of portraits captured in warm natural light, contrasted against the rigid, metallic aesthetic of sports trophies. Produced by GREATERGOOD, the live-action project utilizes deliberate framing to maintain a grounded, reflective atmosphere throughout.
Coors Light · The Holiday Beerman
Coors Light marks the holiday season with its latest spot, The Holiday Beerman. The production captures a quiet suburban winter night, grounding the narrative in a suburban front yard featuring a custom-built snowman. Directed by the team at Arts & Sciences, the commercial leans into cinematic, desaturated tones to establish its seasonal setting. The live-action technique relies on low-key atmospheric lighting, contrasting the warmth of the porch glow against the deep blues of a winter evening.
Coors Light · The Coooors Call
Coors Light taps into celebratory moments for The Coooors Call, a commercial campaign capturing high-energy interactions across diverse environments. The production moves between pub interiors, lakeside settings, and wooded campsites to showcase the brand in various social contexts. Developed by agency Droga5 New York with production house SMUGGLER, the project relies on live-action capture and dynamic editing. The visual language utilizes dramatic lighting to emphasize the reactions of individuals during sports and social events. Post-production, VFX, and sound design were handled by Company 3 New York, Preymaker, and Wave Studios NY.
Coors Light · The Coooors Call - Launch
Coors Light introduces The Coooors Call, a high-energy campaign centered on dynamic sports action and rhythmic visual storytelling. Produced by Smuggler and developed by Droga5 New York, the project integrates live-action sports capture with clean motion graphics to scale typographic elements across the frame. The creative execution balances stadium-lit cinematography with a distinct graphic design language, utilizing animated lettering to emphasize the brand's presence. Additional post-production and VFX contributions were provided by Preymaker and Company 3 New York, with sound design by Wave Studios NY.
Coors Light · Chillboards
Chillboards is a documentary-style project for Coors Light that examines the impact of extreme urban heat on city environments, specifically focusing on Miami. Developed by agency DDB Worldwide and production house HELO, the project captures the intersection of urban planning and climate, featuring insights from Miami-Dade County Chief Heat Officer Jane Gilbert. The film utilizes drone footage and observational sequences to illustrate how infrastructure, such as dark-surfaced rooftops and dense apartment blocks, contributes to heat retention. Through a lens of natural light and grainy documentary cinematography, the project documents the physical reality of urban heat islands.
Coors Light · Chillboards
Coors Light presents 'Chillboards,' a documentary-style campaign addressing the impact of extreme urban heat. The project features Jane Gilbert, Chief Heat Officer for Miami-Dade County, as she outlines the challenges of solar radiation in high-density residential areas. Utilizing a live-action technique, the creative direction from DDB Chicago combines aerial drone footage with candid interviews to contextualize climate adaptation strategies. The narrative focuses on the physical environment, documenting how specific roofing materials influence urban temperature regulation.
Coors Light · Chillboards Case Study - 2022
Coors Light presents the 'Chillboards' case study, an initiative addressing the impact of extreme heat on low-income residential areas in Miami, Florida. The documentary explores urban climate challenges, highlighting issues such as dark rooftop surfaces and insufficient canopy cover. The project features insights from Jane Gilbert, Chief Heat Officer for Miami-Dade County, captured through candid interviews and aerial drone footage. The production features work from DDB Chicago, Carbon, ABMC, JSM Music, and Whitehouse Post - US, utilizing a clean, documentary-style cinematography approach to document the initiative.
Coors Light · Best Seat in the House
Coors Light presents 'Best Seat in the House,' a commercial film that documents the evening ritual of unwinding at home. The narrative follows a man transforming a vintage-styled bathroom into a personal sanctuary, featuring close-up sequences of candle lighting and a cold beverage pulled from a bucket of ice. Developed by agency Droga5 New York, the production utilizes warm interior lighting and cinematic framing to establish its tone. The project was brought to life with production support from Epoch Films and production service by The Lift, capturing the moment through a live-action technique.
Coors Light · Anthem
Coors Light presents 'Anthem', a commercial campaign for the alcoholic beverage category that tracks a group of hikers through diverse landscapes. The production traverses coastal shores, dense forests, and winter mountain trails, focusing on the scale of the environment. Captured through live-action technique, the project utilises natural light and a cinematic visual approach to document the expedition across rugged terrain. Developed by agency Mischief and production house DOMO, the narrative foregrounds the physical journey through varied natural settings.
Coors Light · Calendar Blockers
Coors Light taps into the intensity of the college basketball tournament season with its 'Calendar Blockers' campaign. The project centers on the conflict between professional responsibilities and the draw of live sporting events, positioning the brand within the competitive sports landscape. The commercial utilizes a fast-paced video montage, blending studio-produced sports talk segments with live gameplay footage. By integrating broadcast media elements with high-energy action, the execution leans into a classic sports aesthetic, utilizing slow-motion sequences to amplify pivotal game moments. Developed by VML US, the work focuses on the intersection of leisure time and tournament scheduling.
Coors Light · Chill Like You're Retired
Coors Light taps into the spirit of leisure with its 'Chill Like You're Retired' summer campaign. Developed by agency Droga5 New York and brought to life by production house Epoch Films, the project depicts a group of friends embracing a temporary retirement vacation in Tucson, Arizona. The commercial, which leans into a warm and clean aesthetic, features sun-drenched pool scenes and golf course sequences. Post-production efforts were led by Cut+Run US, Jogger Studios, and Rare Medium TV, while Sonic Union managed the sound design for this live-action campaign.
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