Doritos Crunch the Norms, Long Live Triangles 2025

About

Doritos leans into a bold aesthetic for its 'Crunch the Norms, Long Live Triangles' commercial. The campaign utilizes a minimalist visual language, structured around triangular motifs and high-energy character performances to anchor the narrative. Produced by Craft with agency creative direction from FP7 McCann Riyadh, the spot employs live-action techniques layered with post-production effects. The final edit reflects a playful, surreal tone, emphasizing the brand's core identity through vibrant color palettes.