Snickers

Snickers · Eulogy

Humor often thrives in the most unlikely of places, and the latest CPG campaign for Snickers, titled Eulogy, masterfully balances the somber gravity of a church funeral with the brand's signature irreverence. Directed by the team at Good Behavior and developed through a collaborative effort between BBDO Chicago and BBDO New York, this spot leans into the tension between traditional mourning and modern distraction. The narrative centers on a man at a wooden lectern who finds himself unable to fully commit to his final farewell, opting instead to consult his smartphone and indulge in a snack. By utilizing a polished live-action technique, the production transforms a potentially dark premise into a relatable, cinematic moment that feels distinctly human. The visual storytelling relies on sharp, clean framing to contrast the protagonist's misplaced focus against the stoic background of mourning attendees and ornate floral arrangements. Every element, from the deliberate pacing to the casting, supports the comedic core of the script, proving that even a funeral is no match for a craving. This work successfully maintains the brand's long-standing positioning within the food and beverage industry while showcasing a sophisticated approach to narrative commercial work, ensuring that the humor hits with precision without ever losing its relatable, grounded appeal.

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