Guinness

Guinness · Guinness Singing Pints

Guinness presents a playful commercial featuring the brand's iconic stout. The spot showcases a pair of pints on a rustic pub table, utilizing live-action technique combined with VFX to animate the foam into singing characters. The project leans into a warm aesthetic, blending the atmosphere of a traditional tavern setting with digital animation. The creative execution emphasizes the product through a rhythmic and musical interaction, centering on the interaction between the pour and the animated froth.

Guinness · Season of Hope

Guinness explores the enduring connection between community and match-day tradition in the campaign, 'Season of Hope.' The film charts the collective energy of football fandom, moving between intimate pub moments and the expansive scale of stadium crowds. The edit leans into a cinematic aesthetic, blending contemporary live-action footage with archival sequences. By juxtaposing modern colour-graded visuals with grainy, black-and-white historical clips, the piece frames the sport’s history alongside the present-day ritual of the toast. Heavy Duty Projects provided the music and sound design for the project.

Guinness · A Lovely Day

Guinness · Transfer That Pint

The Guinness 'Transfer That Pint' campaign, developed by VML London, highlights the ritual of the pour through a focus on the brand's Nitrosurge technology. The project centres on the visual experience of dark stout settling into a glass, captured through detailed macro and high-speed cinematography. Utilizing slow motion and live-action techniques, the creative leans into the texture of the cascading liquid and the development of the stout's signature head. The spot concludes in a domestic, warm setting, emphasizing the product's presence within the home environment.

Guinness · Christmas Card

Guinness' Christmas Card commercial production leans into a moody, atmospheric aesthetic through a series of cinematic night sequences. Set against a backdrop of snowy urban streets and classical stone architecture, the narrative follows a central figure through a quiet, wintry cityscape. The project employs low-key lighting and cool blue-grey tones, utilizing tracking shots and precise framing to build visual tension. This live-action work captures a specific sense of place, favoring a desaturated color palette to maintain a cohesive tone throughout the piece.

Guinness · Hop House 13

Guinness highlights the craft behind Hop House 13 in this commercial campaign, bridging the gap between urban atmosphere and brewery precision. The film moves from handheld street scenes in a European-style city to the controlled environment of stainless steel production tanks. Produced by Bodacious, the piece uses natural light to balance the cool tones of city exteriors with the warm, golden hues of the brewing process. The work leans into a cinematic, observational aesthetic, grounding the brand in both social and craft contexts through live-action technique and analogue film textures.

Guinness, Field of Vision · Never Settle

Guinness and Field of Vision present Never Settle, a cinematic commercial spot that explores the brand's identity through a series of refined, high-contrast visual compositions. The project leans into a moody aesthetic, utilizing clean, minimalist framing to emphasize product presence. Produced by Antidote Films, the campaign benefits from the collaborative efforts of Catapult on creative direction and strategy. The final edit reflects a structured approach to brand narrative, supported by technical expertise from Ten Three, Penco Post, and Absolute in post-production. Sound design by denis. rounds out the production, anchoring the piece in a distinct tonal environment.

Guinness · Weather-triggered campaign using time-targeting

Guinness utilizes dynamic out-of-home placement in this campaign to drive visibility through weather-triggered programmatic scheduling. Executed across street furniture and airport environments, the project targets urban pedestrian traffic during winter months. The initiative features a clean aesthetic driven by high-contrast typography and data-focused infographics. It showcases performance metrics and revenue outcomes, documenting the integration of digital billboards with real-time environmental triggers. The project was developed through a collaboration between VIOOH Australia, JCDecaux Australia, Lion Australia, UM Australia, Thinkerbell, Vistar Media, and Kinesso.

Guinness · Guinness Matchday

Guinness Matchday captures the energy of football viewing culture through a series of scenes depicting fans in both indoor and outdoor settings. The campaign focuses on the collective experience of supporters during match play, utilizing a documentary approach to document crowd reactions and communal celebrations. Produced by agency RPM, the creative direction leans into a live-action technique characterized by rapid-cut editing. The execution prioritizes a clean aesthetic and natural lighting to emphasize the authentic atmosphere found within matchday viewing centers.

Guinness · Dancing Can

Guinness introduces its Nitrosurge device in this commercial spot, focusing on the mechanical interaction between the product and a standard pint glass. The campaign, a collaboration between production house Nexus Studios and agency AMV BBDO, utilizes a blend of 3D render / CGI and live-action techniques to illustrate the pouring process. The project leans into a domestic setting, utilizing warm lighting to highlight the product’s distinctive surge. The animation sequences emphasize product choreography, framing the movement of the can and liquid through a cinematic, golden hour aesthetic.

Guinness · Dancing Can - Nitrosurge

Guinness highlights the Nitrosurge pouring experience in this commercial video. The spot centres on a domestic interior setting, where a product can performs a series of stop-motion-style movements across a tabletop before dispensing a pour with a thick, creamy head. Coffee & TV provided post-production and VFX, layering smooth motion onto the live-action technique. The execution leans into a clean, art-directed aesthetic, utilising warm natural light to ground the product-focused narrative.

Arsenal, Guinness · Weirdo

This sports campaign from Arsenal and Guinness captures a cinematic transition from the quiet anticipation of a stadium tunnel to the high-energy atmosphere of the pitch. The film leans into dramatic backlighting, utilizing a silhouette-focused live-action technique to build tension as the subject moves toward the light. Produced by DROOL Productions with creative direction from Weirdo, the piece features sound design by Factory and post-production work by RASCAL, with editing by Marshall Street Editors.